Publishing: Page 6

Marketing

Putting Your Spirit Into Ghostwritten Work

It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.

Thought Leaders

Boasting About Your Company Isn't a Smart Thought-Leadership Tactic

People pretend to be interested when the braggart is buying the drinks but nobody will read it.

Thought Leaders

How Bestseller Lists Actually Work -- And How To Get On Them

Different organizations follow very different rules for list creation. Know what you are getting into.

Growing a Business

The Authorpreneur: 3 Paths to a Lifetime of Success

To make an annual six- or seven-figure salary, create products and services that are based on your books.

Marketing

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.

Growth Strategies

Rejected By Publishers, He Became A Literary Agent

When the yearning for success is strong, the journey of an entrepreneur is always glorious.

Business Process

Selling Strategies for Authors

Eighty percent of your success as an author derives from your ability to sell the book.

Entrepreneurs

A Startup That Can Create Our Country's Next Rushdie And Narayan

Taking readers through the rabbit hole to a world of budding authors!

Marketing

3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.

Business News

'USA Today' Publisher Gannett Makes Unsolicited Bid for Tribune

Gannet offered to buy Tribune Publishing for $815 million earlier this month.

Business News

J.K. Rowling and Stephen King Top Reader's Legacy List of The World's Most Popular Authors

Reader-advocate website releases its 2015 list of most-followed writers.

Thought Leaders

Desire for Fame and Wealth are Really Bad Reasons for Writing a Book

You are ready to start writing once you've accepted you are unlikely to make money selling your book.

Marketing

Achieve Your Dream of Best-Seller Status With These 4 C's

Focus on content, cover, credentials and community -- and your book will sell itself.

Growing a Business

5 Ways to Take the Vanity Out of Your Non-Fiction Book

No one wants to hear about how you struggled with adversity and came out on top without learning some lessons along the way.

Branding

It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.