Retail Marketing
A Practical Guide to Navigating Economic Uncertainty in the Retail Industry
During periods of economic uncertainty, it's essential to have a solid foundation on which to run your business. Now is a good time to return to the basics and get your retail ducks in a row.
The Premium Inventory Opportunity Amid the Retail Media Surge
Retail media is the future -- this new approach will improve profitability by reducing costs.
3 Decades & INR 500 Crore Turnover Later, What's Killer Jeans' Home Brand's Next Trigger of Growth?
Forget Levi's & Wrangler, Lawman Pg3 & Killer Jeans are the pride of India
How This CEO Targeted Indian Kiranawalas For Walmart's Entry Into Indian Retail
The Walmart-Flipkart deal was not only about penetrating the retail market but the focus was also on shelling out an estimated 2,000 direct and indirect jobs
De-mystifying Value Retail in the Indian Context
Value retail does not mean that consumers have to compromise in terms of the shopping experience, ambience and customer service
#5 Retail Technology Trends to Watch-out For in 2018
A retailer in India has to be pragmatic enough to understand the market dynamics, accept the technological disruptions and adapt accordingly
I Followed the Process. Where's My 6 Figures in 6 Months?
Getting your product on the shelves of a big-box store is a complex process that doesn't guarantee success.
Listen Up: Queen of Retail Talks Trends for 2017
Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
Here's What E-Commerce Sites Need To Do To Pull More Women Shoppers Online
Women are more comfortable if there more options given to them in terms of delivery slots
Are Retail Brands Ready to Compete in the New Normal?
As consumers continue to drift from brick and mortar shops to online markets, retailers are surprisingly optimistic.
Why Mobile Won't Kill Desktop Ecommerce
Retail should continue to pay attention to both platforms.
Want to Land a Massive Retail Deal? Be Careful What You Wish For.
While many entrepreneurs would love to be in the Targets and Walmarts of the world, it can be an extremely stressful time.
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Small Businesses Need Technology to Really Know Their Customers
Mythical small shop owners knows every customer. In reality, small businesses need the tools to analyze their sales data if they are to compete.