Return on Investment: Page 5
A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money
If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Your Future Plans Cannot Depend On Returns From Angel Investments
For every 0.6 investor there is one startup.
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Why I Don't Want to Get in on the Ground Floor of Your Company
Savvy investors avoid ground-floor investments, because there is typically too much risk to offer attractive risk-adjusted returns.
'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway
You'll find that building consumer trust is worth its weight in gold, or, um, dollars.
A Startup's Guide to Micro-influencers
Who out there will help promote your company, but at a more reasonable price?
5 Questions to Help Decide If Outsourcing Is the Solution
Determining whether a problem should be solved by your team or through outsourcing requires careful analysis.
5 Signs You Need to Start Tracking Marketing ROI
The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Conversion Rates for the Most Popular Marketing Channels
Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
How to Determine the Value of Your Pre-Revenue Startup
Here are the formulas and turns of phrase the experts use to determine what your work is worth.
The Only 2 Good Reasons to Work for Free
Sometimes by calculation, sometimes by inspiration, you know when waiving you fee is the best move.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
The Biggest Blown Opportunity in Your Business
Most likely, someone in your organization is disengaged, and all their potential is falling through the gap. But there's a simple solution.
Is SEO a Necessary and Measurable Investment?
Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
How Do You Bring Innovation to Market?
We asked some of the leading idea people in business to define how new products, technologies and commodities come into being.