Reward Programs
Brand Loyalty Isn't Enough to Keep Customers — But Reviews and Rewards Are. Here's How.
Reviews and rewards are the biggest factors swaying consumers in the new digital landscape. Brands need to get with the program.
Why Giving Cash Back Will Bring Your Customers Back
Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.
5 Proven Customer Loyalty Programs That Pay Actually Off
Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
Starbucks Is Making Big Changes to Its Rewards Program Starting With 'Free' Drinks
What once cost Starbucks Rewards members 50 points or "stars" will now double.
How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty
Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).
Want To Give Your Employees An Extra Treat For All That They Have Done Through 2021? Here's How To Make It Count
Now more than ever, companies need to prioritize rewarding their people, those essential individuals who kept these companies afloat thanks to their loyalty, dedication, patience, and trust.
To Combat WFH Burnout, This Company Sent Employees to Work From Lakeside, Beachfront and Mountaintop Airbnbs
After working remotely in a Colorado vacation rental for a few weeks, the CEO of Dallas-based company OneDay decided to extend the experience to his employees. Here's how it turned out.
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Marketing is essential but never cheap, so upping your ROI is the name of the game.
3 Ways to Build the Rewards Program Customers Want
To earn your customers' devotion, remember that loyalty is a two-way street. To get it, you've got to give it.
3 Applications of Cryptocurrency Beyond Peer-to-Peer Payments
Digital currency isn't just a new way to pay; it's a new way to play the game of business.
How Start-up Funds are Putting a Price Tag to the Moral Karma of Investors and Mentors
It works great for investors to incentivize people who refer start-ups to them.
Expanding Your Business? Ignore These Pitfalls at Your Peril
When a business owner thinks about expansion, life gets exciting. But a path of missteps awaits the entrepreneur who doesn't think it through beforehand.
How Innovative Sales and Marketing Ideas will Act as a Boon for Hotels
All efforts to drive more business should stem from the standpoint of showing that you care for your guests.
The New Normal in Rewards - Going the E-commerce Way
Some of the rewards which don't seem to be existing or valued today, may find a lot of relevance in the long term
Entrepreneurship Lessons I Learnt On A Solo Backpacking Tour of Europe
Like the solo trips, the entrepreneurial journey is not an easy one as it tests your limits and then shows you how to grow beyond them to succeed