SEO News

Marketing

Stop Relying on AI SEO Tools — These 5 Secrets Will Help You Rank #1 on Google Search

Many businesses use AI-powered SEO tools to boost their website rankings, but they often struggle to see results. The key isn't just in AI; it also involves strategic off-site tactics such as link building, using social media signals, partnering with influencers, and fixing toxic backlinks.

Marketing

How Different Generations Search the Internet — And How These Trends Can Change Your Business

By staying informed and adaptable to generations, we can optimize our approach to digital search and maintain a strong connection with our target demographics.

Marketing

ChatGPT vs. Traditional SEO — Which is Best for Your Business?

Discover the ideal digital strategy for your business as we analyze the battle between ChatGPT and Traditional SEO.

Social Media

8 SEO and Social Media Trends You Need to Know About

Have you taken a scrutinizing look at your SEO and social media strategies lately? Now's a good time to take inventory.

Data & Recovery

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.

Marketing

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.

Marketing

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.

Marketing

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.

Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.

Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'

Marketing

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.

Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.

Marketing

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.

Social Media

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.

Marketing

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.