Site Design: Page 2
Lessons from 'Prometheus' on Building an Effective Website
To promote the upcoming Alien prequel, marketers have created a website for Weyland Industries, the mega-corporation that has a central role in the plot. Here are tips that business owners can take from the site's design.
A New Study Reveals the Power of First Impressions Online
Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
An Inside Look at an Online Catalog Makeover
A sporting goods site puts the emphasis on content and wins big.
Why You Shouldn't Wall Off Your Web Content
Content gates hold you back from connecting with customers, says marketing strategist David Meerman Scott.
Five New Tools to Help You Add a Game to Your Website
Play up your company's website with rewards and motivate visitors to keep coming back.
Making the Most of 'Contact Us' to Gather Leads
Why listing your contact information on your website just isn't enough.
A New Model to Help Improve Website Usability
Offering an optimal blend of text, graphics and white space will keep your visitors clicking.
How to Drive Customers Away From Your Online Shop
Here are six ways to turn customers away from your e-commerce store.
Tips for Interior Pages of Your Website
Treat every page of your website as if it's the homepage.
Does Your Website Make Customers Cringe?
The trick to a successful e-commerce site is making transactions easy and enjoyable for customers.
It's In the Way That They Use It
Website design and usability are critical to converting eyeballs to sales.
Focus on 'User Experience Optimization'
Driving traffic to your homepage is important, but making the destination worthwhile is vital.
3 Secrets to a Site that Sells
Put these tips in place to turn browsers into buyers.