Social Media Companies
Hiring An Influencer on This Less-Used Platform Should Be Your Next Marketing Move
Most businesses have heard of Instagram and TikTok, but few know the Twitch platform.
3 Solid Business Reasons to Avoid Marketing on Twitter
When you choose a social media platform, you need to focus on where your customers are.
What Do the Most-Followed TikTok Brands Have in Common?
Trends you should definitely be looking out for as you execute your TikTok strategy.
Here's What Mark Zuckerberg's Testimony Could Mean for the Future of Facebook (and How to Watch It Live)
Six concrete takeaways from the Facebook CEO's testimony before Congress.
4 Novel Trademark Developments We Saw in 2017
Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.
Facebook Warns Growth Will Slow, Shares Dip
Facebook Chief Financial Officer David Wehner said ad growth would likely slow 'meaningfully' due to limits on 'ad load.'
6 Steps for Handling Social Media Complaints Like a Pro
Learn how to deal with online complaints effectively by remembering a simple acronym.
The Top Social Media Tools for Working Smarter, Not Harder
Stop relying on manual labor and take a deep dive into social-media time saving tools.
5 Creative Ways Brands Can Leverage the Power of Pinterest
With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Q&A With Whisper CEO Michael Heyward: We Are Your 'Stranger on a Train'
The CEO and co-founder of Whisper offers an in-depth look at how he launched the anonymous confessional app and why he believes all the secrets shared are real.
Facebook Is More Addictive and Widely Used Than Ever
There has been a lot of talk about Facebook losing its grip, but a new report released on the eve of its 10th anniversary shows Facebook is increasingly dominant.
Tech IPOs to Watch Out for in 2014
With 590 U.S. technology companies in the IPO pipeline, 2014 is looking to be a good year.
Are Celebrity Investors Worth the Hype?
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Bebo Founder Buys Back His Website for $1 Million and Shuts It Down Right After
Just a month after returning to the hands of its founders, social-networking site Bebo has been shut down in preparation for a re-launch.