Startup Mistakes

Business Culture

6 Common Challenges All Women Entrepreneurs Face (and How to Overcome Them)

Each entrepreneur faces their own hurdles. Here are a few common ones women experience most.

Branding

Avoid these 4 Fatal Branding Mistakes or Risk Business Failure

Build an authentic brand by avoiding these mistakes.

Marketing

4 Lies About Marketing That Tech Startups Need to Stop Believing

Here are four of the biggest lies about what makes tech startups successful, along with some marketing management tips.

Branding

4 Intellectual Property Mistakes Startups Make and How to Avoid Them

Ensuring that your company's IP is protected is the most vital step a business owner can take.

Starting a Business

3 Simple Steps to Help Startups Maximize Their Leads

Early-stage startups often work with limited resources and a small team of employees. This means that it's vital for every person to be able to capitalize on sales leads with the least amount of effort possible.

Franchise

Want to Franchise Your Business? Make Sure You Know These 5 Things

A seasoned franchisor's advice on how to build a successful franchising system.

Franchise

Most Franchisors Fail to Scale Because They Don't Realize This

Franchising is a massive learning curve and a completely different business that needs to be mastered.

Growing a Business

Know Your Company's Core and Know Your Way Forward

Losing focus on your core causes a breakdown of what the business is presenting to its audience.

Starting a Business

Are You Guilty of These 3 Biases That Kill Most Startups?

Founders succumb to three common cognitive biases that sink most startups.

Marketing

The 5 Biggest Mistakes Companies Make When Designing a Logo

Your logo is your business identity -- it can be difficult to get right, and incredibly easy to get wrong.

Starting a Business

5 Myths That May Be Causing Your Startup to Stall

Common pitfalls and misconceptions entrepreneurs need to avoid when starting their business.

Thought Leaders

How to Earn an In With the Supportive Partners You Need

Three tips for developing the right relationships and justifying your time on partners' calendars.

Starting a Business

6 Ways a Startup Can Surpass Entrenched Brands

Entrepreneurs often create businesses but are unable to establish themselves as leaders due to industry giants dominating the market share. This article highlights the factors than an entrepreneur should consider in order to break that dominance and establish themselves as an industry leader.

Thought Leaders

How Can Making Mistakes Help Us Sustain as Entrepreneurs?

Businesses thrive that see mistakes as a fundamental part of the growth journey.

Fundraising

5 Quick-Thinking Solutions That Saved Durable Businesses

No matter how well you plan or how far ahead you think, unexpected expenses and market shifts will catch you out. Then thinking on your feet alone will determine whether your company survives.