Unique Selling Proposition: Page 3

Marketing

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.

Marketing

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'

Starting a Business

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.

Marketing

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.

Marketing

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.

Social Media

Facebook: Where Selling Meets Social

Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.

Starting a Business

Differentiating Your Business

7 tips for creating a unique selling proposition that helps cut through the competitive clutter to drive sales

Starting a Business

6 Tips for Turning Shoppers Into Buyers

Learn to transform 'I'm just looking' into 'I'll take it.'

Business News

Wind In Your Sales

Your business won't make any headway without stellar sales. Here's all you need to know to grow at a rapid clip.

Marketing

Selling to Your Best Prospects

Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.

Marketing

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.

Franchise

10 Steps to Making Your Franchise the Next McDonald's

How to make sure your new franchise is a massive success

Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.

Franchise

The Importance of Brand "Sizzle"

How to stand out from the crowd