Value Proposition
How to Use the Power of Positivity to Find Lifelong Happiness and Success
These insights will help you to live with greater joy, success and fulfillment. Pack your optimism, and prepare to enter another world.
Why Jim Collins Is Wrong About How to Create Core Values
Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting your company's core values, based on real results.
How to Craft Irresistible Offers Your Ideal Clients Can't Refuse
Your success (and your impact on others) is directly related to your ability to create offers that attract your ideal clients and customers. This guide will show you how.
5 Proven Tips for Better Defining Your Business' Unique Value Proposition
When developed properly, your unique value proposition can be so much more than a corporate statement. Here are five tips you can use to effectively define it.
Give Your Employees The 3-Point Strategy They Need To Drive Sales
Creating a strong value proposition can change your team for the better, but it's easier said than done.
Your Value Proposition Is Crucial. Here Are 5 Steps to Ensure It Resonates.
How to write a strong value proposition so that you can continue to attract your perfect-fit customers, retain them and increase referrals to your business.
5 Non-Negotiables You Can't Ignore if You Want to be Successful as an Ecommerce Entrepreneur
The five things that take down most new online businesses and how to avoid them.
Stop Competing on Price — Compete on Value
Don't make the mistake of leading with price and tying all conversations around it.
5 Things Online Businesses Can Do Today to Increase Conversion Rate
Moves you can make quickly, and which will have dramatic impact.
Shifting The Conversation: What It Really Means To Add Value
Whether you are a graduate looking for a job, a leader who manages a team, or an entrepreneur looking to grow your business- seek to add value first, in every relationship you encounter.
5 Ways to Minimize Early-Stage Business Risk
Taking smart chances can help fast-track your startup without exposing your fledgling company to unnecessary dangers.
The 5 Biggest Opportunities for B2B Sales Growth in 2019
Data-backed strategies are likely to have the greatest impact on your success.
Staying in Your Lane: Why Startups Must Stay Focused
Your company can't solve every problem for every consumer. Make intentional decisions about which opportunities you'll pursue.
10 Tips for Web Design That Drives Sales
If your website has a lot of traffic but few conversions, it's time to figure out the problem.