Viral Marketing: Page 4
You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video
James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
3 Lessons from Starbucks' Red Cup 'Controversy'
The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
6 Steps to Planning a Free Startup Event and Making a Splash
It's time to get real: Promote your company offline, using real-life, real-time events.
You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan
A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
How Tapping Emotional Hot Buttons Can Make Your Content Go Viral
Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Why Every Entrepreneur Should Study Lil' Dicky
This unlikely rapper's ability to create one viral video after another is anything but accidental.
4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
6 Epiphanies I've Had Writing Explosive Content
A Entrepreneur columnist reflects on the takeaways he's learned so far after seeing some of his articles go viral.
Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field
The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
Lessons From 7 People Who Got Rich and Famous on Social Media
When you have fame, money-making opportunities also begin presenting themselves.
The Psychology of Influencer Marketing
Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media Marketing?
Though the Twitterverse initially reeled at the post, Hostess insists it's having the last laugh.
Adult Butt Wipes and Razors by Mail: How Dollar Shave Club Takes on the Big Companies
A hit YouTube video launched Dollar Shave Club into the minds (and medicine cabinets) of men everywhere. But the company is just getting started.
Color War: Brands Attempt to Cash In on the Great Dress Debate via Social Media
Black and blue or white and gold?