Word of Mouth: Page 3
Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships
Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run.
5 Tips for Building Strong Relationships With Clients
Forging solid business ties seems simple on the surface, but this requires time, effort and tact.
Meet the Surprising New Player Driving Innovation in Golf
Tyler Sullivan is on a quest to redesign the golf driver.
Success in Apps is Not by Luck, But by Design
The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure.
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
How to Get the Word Out About a Product Adored by Customers
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
4 Unconventional Ways to Turn Customers Into Brand Advocates
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
The Science Behind Crafting Contagious Content
Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
How These 10 Marketing Campaigns Became Viral Hits
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
3 Memorable Ways to Launch a Product to Wow Customers
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success
The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.
Three Steps to More Word-of-Mouth -- and More Business
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
The Power of Harry Potter's Marketing Potion
Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
10 Must-Haves for Better Word-of-Mouth Marketing
These tactics can help enhance your credibility when attending networking events.