Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
This CEO Says Prioritizing Purpose Over Profit Is Key to Consistent Growth and Sustainable Profit — Here's Why.
It's time you ask yourself as a leader if the business you are running is focused only on monetary gains or fulfills a larger purpose. This CEO explains the benefits of building a purpose-focused business that leads you toward consistent and sustainable profit.
All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.
Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.
Why We Need to Create Brands That Align Our Purpose, Personality and Practice
Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.
6 In-Person Networking Tips for Entrepreneurs
As an entrepreneur, networking isn't optional – it's part of your job. Here are some tips to help you make more meaningful connections.
More Posts on Branding
I Produce Many Large In-Person Events — Using a Very Small Budget. Here's How I Do It.
In-person events can be a great way for small businesses to grow their brands, make money and build and strengthen relationships.
This Brand-Focused AI Assistant Is Hundreds of Dollars off Right Now
STORI AI can help you hone your brand elements while scaling your content creation.
This Mother and Daughter Were 'Kind of Fringe Weirdos' When They Started an Uncommon Business in Their Garage. Now They're in Major Retailers — and Victoria Beckham Is a Fan.
Jenefer and Melissa Palmer's slow-and-steady approach to growth helped their skincare and body care brand OSEA thrive over decades — but lately they've been taking things up a notch.
Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty
Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.
The Sweet Side Hustle She Started in an Old CVS Made $800,000 in One Year. Now She's Repeating the Success With Her Daughter — and They've Already Exceeded 8 Figures.
Mother-daughter team Elisabeth and Gina Galvin are taking their snack brand Stellar Snacks to new heights, literally — you've probably seen their products in-flight.
Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.
Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.
Don't Have Time to Eat Healthy? This Entrepeneur Has a Fix for That.
Luke Saunders, founder and CEO of Farmer's Fridge, built a company to make eating fresh food on the go as easy as buying a bag of chips.
Don't Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.
How This One Customer Service Hack Can Transform Your Business
Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.
An Aggressive 1980s Marketing Campaign Made Many Americans Believe Cinco De Mayo Is Something It's Not. Are You One of Them?
Sixty percent of U.S. adults are incorrect about or unsure of the holiday's history.
Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.
Here are four important positioning lessons from the "world's cheapest car."