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Entrepreneur Magazine: December 2009

Cover Story
10 (and 1/2) Trends to Watch
10-plus business trends that are thriving even in this economy.

Features
How Twitter is Revolutionizing Business
The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation.

The Entrepreneur Economy
While the corporate world struggles to find its footing, entrepreneurs are stepping up with new ideas.

Work Less (It's Good for Business)
Doctors told Brett Schklar to slow down--or else. That's when he started his own company and learned that paying more attention to life off the job made him much better on it.

When the Little Guy Goes Big
Turning a small business into a franchise can look like a good idea in this economy. Here's how to figure out if it actually is.

Franchise Trends
The leading franchise categories poised for growth in the coming year.

Editor's Note: Why Entrepreneurs Own 2010
Entrepreneurs have long anchored the economy of this country.



Columns
Doing Good
The Giving Vine
Through cause marketing OneHope is working to improve many lives.

Employee X vs. Employer X
Candid Talk About Performance Evaluations
It's evaluation season--does any topic spark more debate between employees and managers?

Franchise Ink
Mr. Protection
Boats, buildings, cars, hay bales: Mike Enos wraps them all.

Opportunities
Blinkin' Brilliant
How one man's half decorated house led to a holiday business that's now surging.

Personal Finance
What a Little Giving Can Get You
In the spirit of the season, our gift to you: 4 ways to give a little--and get a little back.

Sales Talk
Keep Your Cards to Yourself
4 ways to build your reputation and expand your network--without business cards.

Departments
Going Forward
The New Status Symbol: Four Doors
Cars with four doors and racecar DNA are the rage among high-end automakers.

He's Really Big This Year
Recession? What recession? Not for professional Santas.

Conventioneers. Remember Them?
Planning a convention or meeting in these post-AIG times.

Business Unusual: The Tailgater in Your Living Room
What if there was a service to match rabid sports fans with home owners across the country?

Money
A New Approach With the Old Guard
To reinvent direct mail, Zumboz brought in a veteran who delivered $8 million in big-name investment.

A Small Business Bailout--Maybe
ARC loans are only available to businesses that meet very strict criteria.

Start It Up
Dearly Beloved, Please Send Cash
A Pao Alto company found a new way to raise venture capital: Get married.

Putting School to Work
Long walks in high heels inspired two women to create something easier on the feet--with a little help from their university.

A New Year, a New Strategy
It's not all bad news on the financing front. Here are the top trends for 2010 and how to make the most of them.

Tech
Shiny Object of the Month: Even for Keyboards, Thin is in
The Mobile Keyboard 6000 is a svelte sensation.

The Importance of IT
Study shows small businesses plan to keep spending on hardware and software.

Can't Live With/Can't Live Without: Skype for Business
Skype lets you call, instant message, video call and conference with one piece of software at essentially no cost.

Attack of the Androids
An iPhone app that'll let you write and edit Word documents and Excel spreadsheets, plus Android smartphones.

Web
The Way of the Webinar
When the popular online education platform works--and when it doesn't.

Where the Connected Get Clued In
Mashable.com went from social media tracker to sensation in its own right.

Bring Your Marketing Message to Life
Online video is easy and inexpensive. Use it to get the word out.

Content is King, but Does it Ka-ching?
Good content converts prospects into leads. Here are 5 ways to turn visitors into customers.

Really Simple Success
Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site.

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