Click-throughs: The number
of people who reach your site through a banner.
CPM: Cost per thousand, a
common pricing structure that is calculated using a set price per
thousand page views for the page the banner appears on.
Hits: Number of files
downloaded from the server; each page and each graphic on the page
counts as a hit. It's not a very accurate measure of actual
traffic to your site.
Content Continues Below
Page impressions: Also
called page views, it's the number of people who see your
banner.
Page
1 |
2 | 3 |
4 |
5 |
6 |
7 