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Literature To Lead By

When Genius Failed (Random House, $26.95)

Lack of money and management talent are two main reasons start-ups fail. But what if you start with $1.25 billion and your staff includes two future Nobel Prize-winning economists? Could you be bankrupt in five years?

It happened to Long-Term Capital, a Connecticut investment fund started by former bond trader John Meriwether. Author Roger Lowenstein tells the fascinating tale in his latest book.

Meriwether's geniuses got Long-Term Capital off to a great start, with returns of 40 percent per year for several years. But they needed lots of leverage to do it.

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Everything came to earth in 1998, when the financial winds turned against Long-Term and its 100-to-1 leverage turned golden profits into leaden losses. In September of that year, the Federal Reserve arranged a $3.6 billion bail-out of the insolvent firm.

This compelling tale offers entrepreneurs two lessons: Leverage can kill, and you're never too smart to fail.

When Genius Failed is available at Amazon.com.

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