Entrepreneur Magazine: June 2002

That's Not Cool
Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?

Have Your Say
You may not be able to make the trip to Washington every time your voice needs to be heard, but luckily, there are plenty of lobbyists and advocates itching to stand up and scream, "But what about the small business?!"



Be Your Own Boss Features
Uncommon Currency
You really, really want a franchise. But you just don't have the money to buy one. Where can you turn? We hear franchisors have some tricks up their sleeves.

Pick Your Spot
Just because you can get a good deal doesn't mean that Swampland is a good location for your business.

Biz 101
Doing Good
With a little effort and dedication, these small businesses are making a huge difference in the world.

Innovations
Want Some of This?
A good product is nothing without a customer who wants to buy it.

Opportunities
The Wireless Way
Capitalizing on a trend so big you can't really call it a trend

Mind Over Mass
"You are getting sleepy . . . I mean 'skinny.' "

What's New 06/02
Bringing honesty to to the game of golf

Smart Ideas
Loosen Up!
From time to time, moms need to take a well-earned break from the worries of parenthood and work. At this camp, every day is Mother's Day.

What's Your Problem?
Should You Inc. or Not?
A brief lesson on the ABCs of LLCs and other legal forms for your new business

Almost Famous
Keeping Her Toes Clean
In her search to find an inexpensive pedicure without going someplace icky, this business owner ended up reinventing the nail salon.

Editor's Note
Birthday Present


Insurance
Freight Debate
Add insurance to your shipping costs?

Legal
Law of the Land
Government interest in your property could bring business to a screeching halt. Know how to work the system for the best deal.

Management Buzz
Management Buzz 06/02
A treaty for copyrights and the benefits of using a headhunter

Smart Moves
Make It Quick
No matter how big the change, overnight is the best pace for your overhaul.

Staff Smarts
On Their Own
Give your independent thinkers space--but not enough to get lost in.

A+ Ads
Shaving Face
Here are three simple techniques that can save any ad from being forgettable.

Breakthrough
Think Fast!
This entrepreneur's got serious marketing game.

Marketing Buzz
Marketing Buzz 0602
The restrictions on gathering market research in classrooms and the benefits of consumer contests

Real Deal
Second Time's The Charm
Keep these points in mind when you have to renegotiate a deal.

Sales Force
Contact Solution
Face it, Post-its and spiral notebooks won't cut it when it comes to contact management. Go high-tech and save yourself the headache.

Sales Success
Win 'Em Over
All's fair in love and war. Go ahead, woo your rivals' clients.

Tactics
Money Talks
No matter what your budget, spreading the word about your local service business is within your power. All it takes is a little planning.

Dollar Signs
Show and Tell
A new act sheds some light on small-business lending to keep discrimination in check.

Funds
To Tell the Truth . . .
Funds fess up to the real effects of taxes on performance figures.

Money Buzz
Money Buzz 06/02
Diversify your holdings through an exchange fund and what the future holds for pre-IPO options

Raising Money
Going for Broker
At the end of your rope for ways to finance your business's growth? Forget the usual suspects and try the last place you'd think of.

Tax Talk
Retirement Rewards
A new act makes life less taxing on you.

Biz Travel
Leading the Pack
Tools for getting the most out of your carry-ons

Books
Get Well Soon
Your business about to flatline? Clear!

Brand Aid
Space Mission
Your work environment may be the most substantial part of your brand.

Capitol Issues
7(a) Deadly Sins
Loss of SBA loan money has fingers pointing--but who will solve the problem?

Flash
Flash 06/02
The ingenuity of hackers, a domain for kids and more

Hot Seat
Whale Watching
If you have an employee named Shamu, you may already know this stuff. Otherwise, read on.

It Figures
It Figures 06/02
The number of homes with computers, where companies get startup capital and more

Smarts Features
Plug In the Numbers
Somewhere in all those statistics the media spew, you might find the truth.

Setting Up Camp
Forget the knot-tying merit badge--this camp teaches kids skills they'll use in business.

A Case of "AmnAsia"
Most businesses forget the Asian American market. Is it time to test your memory?

By the Book
A business plan that fits on a napkin? Not hard if you can make books fit in a wallet.

The Job That Never Ends
Beating the local business community's drum is a lot harder than it used to be.

Snapshot
Don Todrin & Fred Seibert
54 & 50, founders of True Confections Inc. in Amherst, Massachusetts

Tech Toy
Under the Sun
A solar charger for your cell phone or PDA

Wheels
Tank You
For when your car is the only thing standing between you and gun-wielding maniacs

Buyer's Guide
Laser Tag
Affordability has finally caught up with performance in laser printers. Does that make you "it"?

Cool Clicks
Cool Clicks 06/02
Sites to help you save on travel expenses and find a business partner.

Digital Edge
Road Warriors
Intel and AMD battle for attention at the next level of mobile processors--but are their new offerings even worth all the fuss?

Gear
Gear 06/02
Check out this superpowered hard drive and this compact storage drive.

Hot Disks
Hot Disks 06/02
Accounting made easy, take-along spreadsheets and more

Net Profits
Once You Pop . . .
Can the marketing strength of pop-ups overcome their weaselly image?

Tech Buzz
Tech Buzz 06/02
The future of a national broadband policy and virtual private networks for small businesses

Wireless
Drop a Line
Your phone jack just isn't needed anymore.

Live and in 3G
The third-generation bandwagon is starting to roll.