Cover Story
What Lies BeneathToday's consumers no longer fit into yesterday's molds. Here's how to get a grip on the new demographics--and get inside your customers' heads.
Features
Living the DreamSmall businesses make big impacts when they keep innovation in mind.
The Right StuffRace ahead of the competition with the smartest software to help build and better your business.
Be Your Own Boss
Be Your Own Boss FeaturesNew AttitudeWe name the top 50 new franchises for 2005.
eBay Made EasyReady to start an eBay business? These 5 simple steps will get you on your way.
Biz 101New and ImprovedProducts that make life easier are all the rage. Your next big business idea may be making a good, everyday item great.
Timing Is EverythingIs it ever too early to plan? Give your startup an edge by mapping the next 10 years now.
Shout It From the RooftopsEnsure maximum exposure for your new product or service by becoming a public speaker.
A Fond FarewellWe take one final look at our "Biz 101" tech makeover winner.
Biz UHit the FloorEntrepreneurship floors in universities let students live their businesses 24/7.
InnovationsPet ProjectHow one former veterinarian wowed major pet-product retailers--and got her invention on their shelves
OpportunitiesAccess HollywoodA staffing franchisee carves a new niche in showbiz--and finds fame in his own right.
Hole in OneThis golf lover chose a franchise that fit him to a tee.
What's New 05/05American Idol's got nothin' on this franchise.
Smart IdeasSmart Ideas 05/05Mommy-and-me outings, per-call talent reps and more
Success CoachPopularity PuzzleHow to be the entrepreneur everyone wants to do business with
What's Your Problem?Love and Business?Following these four tips can help spouses run a business without ruining their marriage.
Forward
Biz TravelTicket to RideGet downtown from New York City's airports in a jiffy.
BooksTee TimeMake sense of the global economy by riding the coattails of a T-shirt.
Capitol IssuesStandard IssuesNew food and disability rules pose challenges for small business.
Forward FeaturesBack in BlackThe VC industry is fattening up again--but what does this mean for your business?
Passing the BuckIf you're asking employees to manage their own benefits, you could be asking for trouble.
Memory UpgradeEntrepreneurs develop new ways to treat Alzheimer's.
Spring CleaningOld software draining your IT budget? Here's how to clean up.
Winning HandA poker pro's tips on playing your cards right in business
Eastern InfluenceChinese investment is starting to pour into the West.
Jumping the GunThe issue of firearms in the workplace heats up.
Perfect PitchFormer pitcher's advice is a hit with entrepreneurs.
Home StretchWill PC-makers' move into home electronics leave thin support for your business PCs?
Soup's OnChecking up on the progress of an up-and-coming trend
Forward SnapshotNovel IdeaA gritty novel takes a former drug dealer from prison to her own publishing business.
It FiguresIt Figures 05/05Business stress, revenue gains and more
Seen and HeardAin't It Clever?Spark your marketing genius by reading about what other innovative entrepreneurs are up to.
Tech ToyConvincing CaseWho says your computer can't be functional and funky?
WheelsFamily TiesYou call it Jaguar; I call it Lincoln . . . How to choose between automotive cousins
WomenSeal the DealNegotiating can be difficult, but sharpening your skills in advance will put you on top.
In Every Issue
Almost FamousMiddlemanOne man's local e-mail list becomes a community marketplace and information treasure trove.
Editor's NoteState of ServiceDon't ruin your reputation--provide top-notch customer service to help your business thrive.
FeedbackFeedback 05/05ResourcesResources 05/05Websites, organizations, events and more to grow your business
Lead
Lead BuzzLead Buzz 05/05A "booming" workforce, the importance of "vision" and more
Lead SnapshotThe Little Black BoxA stash of fresh ideas always comes in handy for a resourceful entrepreneur.
LegalGood SportsWho's liable for injuries to a company athletic team?
Real DealMaking a ListAn agenda lets you negotiate with confidence.
Smart MovesAn Inside JobNeed a fresh perspective on projects, markets and more? Chances are, the answers you need are right under your roof.
Staff SmartsSize-mologyCorporate refugees can be a boon to a small business--as long as you both know what to expect before jumping in.
Money
Dollar SignsPiece of the PieIf your industry's facing consolidation, forming your own holding company may keep your business from getting swept up by the big guys.
FundsRising in the EastLong-term investors are setting sights on China.
InsuranceWhen the Wind BlowsShield your business from stormy weather.
Money BuzzMoney Buzz 05/05Male vs. female startup costs, smaller workforce=larger income and more
Money SnapshotLeaping Into ActionFrogPad uses vendor relationships to jump-start its financial success.
Personal FinanceSafety Net?Insurance companies are offering plans that move beyond traditional long-term care. But do they really protect your assets?
Raising MoneyBridge the GapWhen risks are high and cash needs are immediate, a convertible bridge note provides a solution everyone can live with.
Tax TalkThe ProducersU.S. manufacturers and producers get a break under a new tax law.
Sell
Ad WisdomKeep It SimpleThe most effective ad copywriting gets right to the point.
FlashHow Does Your Garden Grow?Cultivate new business by tending to your customers.
Net SalesThe Name GameGet friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
Retail RegisterAct Now!Quick--add urgency to your marketing, and watch your sales take off.
Sales SuccessThe Price Is RightPrice is often the first thing on your customers' minds--so you need to think about it, too. Name your best price with these key strategies.
Sell BuzzSell Buzz 05/05Measuring marketing success, smart giveaways and more
Sell SnapshotBags to RichesA handbag creator uses home parties to reach multimillion-dollar sales.
TacticsService With a SmileNot sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
Tech
Buyer's GuideDo You Copy?The latest crop of workgroup copiers have more features than ever.
ConnectionsGet SmartIs your cell phone passing the test? Smartphones are the latest, greatest, all-in-one gadgets--and they're only getting better.
Digital EdgeLose That WeightThe features and the size will get you on the thin-and-light laptop bandwagon.
Editor's PicksEditor's Pick 05/05Printers for small offices and internet security
GearGear 05/05Reviews of the latest tech gadgets and goodies
Net ProfitsMinority RulesEthnic minority groups are stepping up their online activity. Do you have what it takes to meet their needs?
Tech BuzzTech Buzz 05/05Double-layer CD storage, new e-mail options and more
Tech SnapshotThe Kid's Got ItNot afraid to ask for advice, this self-starter is already making waves in the IT field.
WirelessRight on KeyMini-keyboard options for thumbs tired of texting
Spot CheckNow Mac users have hot spots, too