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Entrepreneur's StartUps: May 2007

Cover Story
What's the Big Idea?
With the right knowledge, a little luck and a lot of perseverance, you, too, can turn your big idea into a million-dollar business.

Features
It's Your Party
Home parties are all the rage. Here's how to get in on the fun.

Direct Hit
No more beating around the bush--these 10 expert tips will help you create a successful direct-sales business.

Straight to the Top
Who says youth is wasted on the young? Meet 7 entrepreneurs who've hit it big before their 25th birthdays.

Art of the Sale
Your sales prospects may not think they have the need, power or budget to invest in your product. Here's how to change their minds.



Columns
Biz 101
A Need for Speed
There's plenty of opportunity in the multibillion-dollar NASCAR scene.

In Writing
Take advantage of free publicity by playing your PR cards right.

Well-Versed
Think before you speak--and watch your words pay off.

Help Wanted?
Check out these resources that any startup can use.

Fountain of Youth
Young employees add spunk to your startup--if you manage them right.

Nature vs. Nurture
Are entrepreneurs born or made?

Hot Biz
By Popular Demand
T-shirt businesses are simple to start and have low upfront costs. Did we mention their potential is unlimited?

House Calls
Does It Fit the Bill?
Here's how to tell if medical billing is a viable business opportunity for you.

Launch Pad
Fired Up
A hot recipe and national distribution made sales sizzle for this sauce company.

Legal Q&A
Site Standard
Launching a content-driven site? Protect yourself against lawsuits with these 4 must-have features.

Mom Biz
It's in the Network
Get encouragement and advice from other entrepreneurial moms.

Money Matters
Exchange Rate
Use barter to build your business.

Opportunities
Going for the Green
A love of golf and prior sales experience put a franchisee right on course.

Summer Lovin'
A former lifeguard keeps cool with his frozen beverage franchise.

Sales and Marketing
Master Your Domain
Online marketing is key to business success. Here's how to get started.

Second Act
Tapping Resources
Retirement savings could be a source of startup funds--but proceed with caution.

Smart Ideas
Catch the Wave
By giving kids a fun, safe way to learn to surf and skateboard, this pair of avid surfers found more time to play.

Standing Ovation
An innovative way to sell ads brings this entrepreneur success.

Memory Lane
Helping families archive their memories.

Success Coach
No Doubt About It
Having doubts about your business or abilities? That's normal--just use them to your advantage.

Success Stories
Made in the Shade
One woman's search for her favorite threads turned up a cool business.

Pet Project
A desire to help customers--and their owners--spells success.

Food for the Soul
A tasty opportunity has entrepreneurs asking, "Dinner, anyone?"

Game Plan
This company's approach to direct sales? Let the good times roll.

Tech Talk
Go With It
Don't miss a beat with business tools that keep you going while on the road.

Magazine Resources

e-Business & Technology
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Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
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