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By Lena West

Opinions expressed by Entrepreneur contributors are their own.

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.

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Science & Technology

Using AI Doesn't Have to Be Unethical — Build a Values-Driven AI Policy in 3 Steps

It's difficult to escape the feeling that today's AI technologies will radically change our work lives in the future. As an entrepreneur it feels like a dizzying array of considerations about AI, but here's another you may not have considered: brand impact of AI adoption.

Business News

Tupperware Unable to Keep Its Sales Strategy Fresh — Company Files for Bankruptcy

The iconic airtight plastic container company's failure to modernize its selling method made it go stale.

Side Hustle

The Side Hustle She Started in a High School Locker Room Hit Multimillion-Dollar Revenue — and Taylor Swift Is a Fan: 'Invest in Yourself'

Elena Bonvicini, now 25, was inspired to start her side hustle during a 2016 visit to her grandparents in Wisconsin.

Growing a Business

3 Overlooked, Everyday Solutions That Actually Drive Long-Term Success

Success in business often comes from mastering the mundane, daily processes. Discover how "boring magic" — the unglamorous but essential elements — can drive long-term growth and stability for startups.

Leadership

This Conversation Hack Made Me a Millionaire — Here's How It Works

I've turned countless encounters into winning opportunities. Follow this advice to do the same.

Business News

We Asked 500 Small Business Owners What They Thought About the Economy, Inflation and the Upcoming Election. Here Are the Results.

Our survey of 500 small business owners revealed how business is going, what the biggest threats to their companies are and more.