Get All Access for $5/mo

Ever Wondered, Why Top Fast Food Brands Use Red, Yellow Colours Meanwhile colours like yellow and blue, evokes happiness and friendliness

By Restaurant India

This story originally appeared on Franchise India

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

graphicstock

We all love our food more than anything else. There are few people who do not like to eat their chicken loaded burger or taste a slice of their favourite pizza. We all love to go to the fast food restaurants and love the ambience and the vibe that these places have. But we hardly know why these restaurants use colours that influences us to come back to them again and again.

It's no surprise that color influences our sense. But have we ever wondered that why all top brands have their logo in bright colours such as red, yellow and blue. Even in the restaurant and food industry, colour has a huge role in visual perception, emotion and human behaviour. As they say, we eat with our eye first. And, there is no denying that how much colour entices us and trigger our appetite.

Whether it is about restaurant desin, logo, branding and marketing or for that matter food presentations we see that all top QSR brands use bright colours that increases our appetite to try a product. According to research published earlier, "Fast food restaurants globally use colours like red, yellow and blue around their stores because it revs up people's appetites, making them hungry, which therefore makes them more likely to enter the store and buy more food while they are at the store."

Also, studies have shown that colour red is stimulating, exciting and is associated with lots of activities. And, it doesn't however prove that this makes you hungry. "You not only eat through your tongue and taste but through your eyes and hands. It is all about involvement of senses. The food has to be presentable and attracts guest," shared Abhijit Saha, Founding Director of Avant Garde Hospitality Pvt. Ltd that owns award winning restaurants like Caperberry and Fava.

Meanwhile colours like yellow and blue, evokes happiness and friendliness. "There are few colors that are very attractive and also entices taste buds. Red and yellow are colors used globally. However, in India red symbolises non-veg and hence has to be carefully used. We have used hot pink and yellow for our brand Dhadoom, as this combination appeals to millennial and also depicts playful recipes we serve there, added Karan Tanna, CEO, Yellow Tie Hospitality, adding that the logo colors help to create brand positioning and loyalty in long run.

Also, globally McDonald's is changing few of its store design to green to give customers a natural, healthy feeling as green symbolizes nature and environment. Though, it might happen that brands use these colours to make them stand out remembered by the guests for long, the myth about it making people hungrier is still a question.

Hence, we can say that global brands understand the importance of colour and branding and they know how and where to use the right colours.

This article was originally published by Nusra.

News and Trends

Tech Burner's Anarc Smartwatch Achieves INR 3 Cr Sales with USD 1 Mn Investment

Anarc features a patented octagonal design by Thought Over Design and Seymourpowell, with a medical-grade stainless steel body. It includes advanced technology like a Hisilicon chipset, AMOLED display, and seven-day battery life.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Living

These Are the 'Wealthiest and Safest' Places to Retire in the U.S. None of Them Are in Florida — and 2 States Swept the List.

More than 338,000 U.S. residents retired to a new home in 2023 — a 44% increase year over year.

Leadership

10 Ways My Leadership Has Changed in 10 Years

Reflecting on the ways my approach to leadership has transformed over the past decade and the key lessons I've learned along the way.

Business News

'Life Changing to Many': MIT Makes Tuition Free For Families Making Less than $200,000

The sticker price for a year at MIT without aid is $85,960.

Business News

Watch 'The Banana That Broke the Internet' Sell for Millions at Auction

Justin Sun, Chinese collector and founder of cryptocurrency platform TRON, placed the winning bid of $6.24 million for "Comedian" on Wednesday.