Here Are 5 Celebrities Who Are Investing In The Startup Ecosystem With the growing startup ecosystem, several popular personalities are looking to grab a slice of the pie

By Shreya Ganguly

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Since the past few years, Indian celebrities spanning across Bollywood, sports, musicians, authors, etc are bullish on start-ups. The growing start-up ecosystem and new innovation have been attracting several types of investment and individuals to bet on start-ups.

Here are some of the startup investments made by Indian celebrities over the years:

Deepika Padukone

According to recent media reports, Delhi-based e-mobility service provider Bu Smart raised $3 mn in angel funding round from Padukone's family office Ka Entreprises. Other investors such as JITO Angel Network, Kalpavriksh Trust, Survam Partners, co-founder of Micromax Rajesh Agarwal, and the MD of Bajaj Capital Sanjiv Bajaj also participated in the round. The popular Bollywood actor had begun her investing journey with her strategic partnership with Mumbai-headquartered FMCG health-food brand Epigamia in January. Apart from this, in 2015, Padukone had also launched her own fashion brand "All About You", which marked her entry into the startup ecosystem.

Amitabh Bachhan

The Big B of Bollywood had reportedly earned fortunes from his investment in Mumbai-based local search engine app JustDial. In 2010, the company had signed up the prominent actor as its brand ambassador. The company offered him 62,794 shares at a price of INR 10 each in 2011 which was valued at INR 6.27 lakh in total. According to a ToI report, in 2013, the value of his shares increased to INR 6.45 crore from his original investment of INR 6 lakh . Apart from this, Big B along with his son Abhishek Bachhan had reportedly invested $250,000 in Singapore-based Meridian Tech Pte.

Virat Kohli

The captain of the Indian cricket team had invested an undisclosed amount in London-based social media startup Sport Convo in 2014, according to media reports. The startup is aimed a reducing the gap between sports stars and fans.

Priyanka Chopra Jonas

Bollywood's renowned face Priyanka Chopra Jonas has been making to the headline after her successful entry into Hollywood. Apart from the gripping shows such as Quantico and Baywatch, Chopra also made it into the news because of her investment in the startup industry. Last year in October, the Quantico lead invested in two US-based startups — alternate college education startup Holberton School and dating app Bumble. The leading actor had also reportedly stated her plans to invest in social impact companies and those with women founders.

Yuvraj Singh

The popular cricketer dived into startup investment after fighting and winning over cancer. In 2015, it was reported that Singh along with former PricewaterhouseCoopers financial consultant Nishanth Singhal launched YouWeCan Ventures to support the Indian startup ecosystem. According to data by Crunchbase, the cricket star has already invested in number of startups such as Chqbook, Black White Orange, JetSetGo, MOOVO, Naturals @Home among many others.

Shreya Ganguly

Former Features Writer

Leadership

Hard and Soft Skills Go Hand-in-Hand — These Are the Ones You Need to Sharpen This Year

The coming year promises to be one of change, which can be daunting and exciting. While it's important to stay on top of new technologies, the key will be sharpening those soft skills.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business Culture

It's Time to Rewrite Your Company's Values — Here's How

Most companies' values are forgotten or disconnected from daily operations. By rethinking and co-creating values with your team, you can transform them into actionable tools that align behavior, build trust and drive performance.

Growing a Business

How to Build a Solid Go-to-Market Strategy for 2025

Here's your playbook for creating a GTM strategy that works in 2025.

Growing a Business

AI Adoption Doesn't Have to Be Daunting Anymore — Here's How to Choose the Right AI Tools For Your Small Business

As 2025 begins, AI adoption may still feel daunting for many business owners — but it doesn't have to be. Here's how to pick the best AI tools for your needs and integrate them wisely into your existing systems.