Elon Musk Is About to 'Revamp' Twitter's Verification Process. Here's What That Means for the Little Blue Checkmark. The company's Twitter Blue subscription will likely factor into the equation.

By Amanda Breen Edited by Jessica Thomas

Elon Musk's Twitter takeover is fully underway: He's fired multiple executives and is moving forward with other changes too.

That includes reconfiguring Twitter's user verification process, Reuters reported, making those little blue checkmarks a bit harder to maintain.

Related: Elon Musk Officially Owns Twitter. Now What?

"The whole verification process is being revamped right now," Musk tweeted on Sunday.

Although the billionaire SpaceX founder didn't disclose further details, technology newsletter Platformer announced Twitter might require users to subscribe to Twitter Blue if they want to keep their identity-verifying checkmarks.

Twitter Blue, launched last June, verifies users and offers "exclusive access to premium features," including the option to edit Tweets.

Additionally, The Verge reported that Twitter will increase the price of its Blue subscription from $4.99 to $19.99 per month.

Related: Elon Musk Pens Open Letter to Advertisers About Twitter Deal

Twitter Inc is up nearly 23% month over month.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

How Businesses Can Build Resilience, Stay Ahead of the Curve and Seize Opportunities for Long-Term Growth in 2025

Leadership today demands more than just reacting to challenges — it requires proactively anticipating change, staying agile and fostering environments where innovation thrives.

Growing a Business

AI Adoption Doesn't Have to Be Daunting Anymore — Here's How to Choose the Right AI Tools For Your Small Business

As 2025 begins, AI adoption may still feel daunting for many business owners — but it doesn't have to be. Here's how to pick the best AI tools for your needs and integrate them wisely into your existing systems.

Business News

What the FTC's 'Click-to-Cancel' Rule Means for Merchants

Subscriptions are easy to start but often difficult to cancel, leading frustrated consumers to seek chargebacks due to confusing cancellation policies. The FTC's new "click-to-cancel" rule mandates that cancellation must be as straightforward as sign-up, potentially reducing chargebacks and improving customer satisfaction.

Marketing

Why 2025 Will Be the Year AI Redefines Content Creation and Search Strategies

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.