Black Friday Sale! 50% Off All Access

'Historically Unprecedented Demand': Taylor Swift Fans Caused Ticketmaster's Site To Crash Over 5000 Times Millions storm the site for pre-sale tickets to "The Eras Tour." Some fans are locked out for hours.

By Jonathan Small

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Taylor Swift may sing "I'm the problem, it's me," but her rabid fans have a real problem with Ticketmaster.

Pre-sales for Taylor Swift's "The Eras Tour" went on sale this morning in select cities, causing the Ticketmaster's website to crash over 5000 times before 2 pm, according to Downdetector.com.

Ticketmaster initially denied it had any trouble with its site, telling CNN, "the site is not down" and "people are actively purchasing tickets."

But later in the afternoon, the ticket-selling giant admitted to being overwhelmed by the Taylor Swift ticket tsunami. In a statement on Twitter, Ticketmaster said that "there has been historically unprecedented demand with millions showing up to buy tickets for TaylorSwiftTix presale."

Ticketmaster asked ticket buyers, many trapped in hours-long queues, to "please hang tight," causing some bad blood with the fans.

Even politicians piled on.

In an apparent dig at Ticketmaster, White House Chief of Staff Ronald Klain boasted that even the government's loan forgiveness site was superior.

Ticketmaster makes changes

By late afternoon, Ticketmaster responded to the onslaught, moving its West Coast sales in Los Angeles, Las Vegas, Santa Clara, and Seattle, originally scheduled for 10 am PT, to 3 pm PT.

It also moved the Capital One presale from Tuesday to Wednesday, Nov. 16, at 2 pm local time.

The U.S. portion of "The Eras Tour" begins March 18 at the State Farm Stadium in Glendale, Arizona, and wraps August 5 at SoFi Stadium in Los Angeles.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Father Time Always Wins': Warren Buffett, 94, Just Announced Major Changes to His Plan to Give Away His Money

Warren Buffett continued his Thanksgiving tradition with a $1.1 billion donation of Berkshire Hathaway stock to four of his family's foundations.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

This Is What Black Friday and Holiday Shoppers Are Really Looking for This Season, According to New Research

Shopify's annual holiday survey revealed some surprising news about retail spending this holiday season.

Side Hustle

How Side Hustles Are Redefining Careers and Shaping the Future of Work

Here's how more than 4 million Americans have transformed side hustles into independent careers, earning over $100,000.

Science & Technology

5 Ways AI Can Accelerate Your Entrepreneurial Journey

AI empowers entrepreneurs to optimize IP management by accelerating patent searches, monitoring for infringement and simplifying drafting, helping them secure and monetize their innovations faster.