Adam Bornstein: Page 4

Bio

Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.

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Latest: Page 4

Employee Experience & Recruiting

When Is It Time to Fire an Employee?

Use these three tests to decide if it's time to terminate a staffer.

Growing a Business

With Net Promoter Surveys, Grow Your Company Without Spending Big on Marketing

They can help you learn valuable insights from existing customers -- and increase sales.

Growing a Business

Why You Need to Use NDAs to Protect Your Business

Don't think of them as aggressive -- instead, think of nondisclosure agreements as a fast-track toward trust.

Data & Recovery

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.

Growing a Business

Can the 'Freemium' Model Work For You? Here's How to Know.

Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.

Operations & Logistics

Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not.