Britta Lokting
Bio
Britta Lokting is a journalist based in New York. Her features have appeared in The New York Times, The Washington Post Magazine, MIT Technology Review, and elsewhere.
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Latest
The Secret to Jersey Mike's Increasing Popularity? Danny DeVito and the Special Olympics Are Only Half of It.
The sandwich chain is staying true to its roots, and focused on real people, and that's helped it stay a top 10 franchise for five years in a row.
The UPS Store Prioritizes Diversity — Here's How it's Paying Off
The shipping franchise is expanding swiftly through its Diversity Ownership Program, and that's helped it stay a top 10 franchise for seven years.
West Coast, Get Ready — Dunkin' Is Coming, and It's Bringing 'Insta-Ready' Gen Z Drinks With It
The coffee shop's sales topped $10 billion in 2021, and its coming in at #5 on our 2023 Franchise 500.
What Popeyes' Viral Menu Strategy Can Teach You About Staying Relevant
Innovative new dishes has helped this chicken institution stay among the top five franchises in the world.
La fórmula secreta para escribir una frase inspiradora
Los dichos inspiradores no tienen que ser, bueno, "inspirados". Saber lo que resonará con los demás es un arte y una ciencia.
The Secret Formula for Writing an Inspirational Quote
Inspirational sayings don't have to be, well, "inspired." Knowing what will resonate with others is an art and a science.
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