Karen Tiber Leland: Page 3
Bio
Karen Leland is the founder of Sterling Marketing Group, where she helps entrepreneurs and executives build stronger personal, team and business brands. She is also the best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
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Latest: Page 3
How to Find Your Unique Branding Proposition
Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
All About Anchor Statements: What They Are, Why You Need One, How to Write One
Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
5 Elements Your Website Needs If You Want to Be a Thought Leader
Define your brand first, then translate it to your website with these tips.
5 Networking Lessons Entrepreneurs Can Learn From Actors
In many ways, actors have the toughest network to connect to. Heed this advice from one who found her niche.
3 Lessons for Introducing Disruptive Technology
Could you wash your car with less than a cup of water? These guys can.
Is Your Personal Brand Disruptive?
And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
