Sergio Alvarez
Entrepreneur Leadership Network® Contributor
Bio
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Latest
How Much Money Are You Losing to Counterfeit Goods? It's Probably More Than You Think — Here's How to Protect Yourself
Try these strategies and technologies for taming the so-called "Wild West" of ecommerce.
Failed Startups Made These 7 Marketing Mistakes — Are You Making Them, Too?
Startup success is partially dependent on doing some things well. But it's also hugely dependent on avoiding the mistakes of entrepreneurs who have failed before you.
5 Key Considerations When Choosing a Digital Marketing Agency for Your Business
Most companies hope to select a digital marketing agency and stick with them for the long haul — but that's not always the case. Here are the key considerations to make when choosing yours.
How to Maximize Revenue During Slow Seasons
Brands in any industry can have slow periods. But it's what they decide to do with that time that matters most.
Why Medical Practices Must Embrace Digital Marketing to Bring in More Patients
From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here's how.
Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession
Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.
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