Get All Access for $5/mo

DoorDash's CEO Might Deliver Your Next Takeout Meal Himself Probably not. But all of the platform's corporate employees -- all the way up to its chief executive -- will be delivering at least one order to a customer's home this January.

By Kenny Herzog

Admit it: None of you realized DoorDash has been in business for nearly a decade. Let alone that one of the food-delivery platform's earliest initiatives was called WeDash, the idea being that all its workers — including corporate employees — would at some point make a meal delivery run to underscore the company's sense of community ethos.

After a pandemic hiatus, WeDash has been resurrected heading into the New Year. As CNNBusiness reports, the program will return in January, with everyone from software gurus to C-Suite honchos mandated to be a one-off "Dasher."

Unsurprisingly, immediate reports surfaced of disgruntlement among the ranks. Per SFGate, one such well-paid office worker posted to anonymous social media platform Blind, "What the actual f—k?. I didn't sign up for this, there was nothing in the offer letter/job description about this."

A DoorDash spokesperson told CNNBusiness, "The sentiment of the employee on Blind is not a reflection of the employees base at large. This is a valued program we've had since the company's inception."

Except for that period during the pandemic when their regular Dashers were still on the front lines while white-collar personnel worked from home and ordered delivery from Grubhub.

Happy ordering, everyone!

Related: Viral Video Shows Workers Not Taking Deliveries Without Tips, Sparks Debate: 'We Can Pick and Choose'

Kenny Herzog

Entrepreneur Staff

Digital Content Director

Kenny Herzog is currently Digital Content Director at Entrepreneur Media. Previously, he has served as Editor in Chief or Managing Editor for several online and print publications, and contributed his byline to outlets including Rolling Stone, New York Magazine/Vulture, Esquire, The Ringer, Men's Health, TimeOut New York, A.V. Club, Men's Journal, Mic, Mel, Nylon and many more.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.