Small Ads If you can only afford a small ad, make the most of it.

• Don't fill it up with teeny copy.
• Add even a small visual for impact.
• Use color if you can afford it.
• Use a heavier border or a bolder typeface for yourheadline.
• Make it a different shape.
• Use more than one small ad on the same page.
• Use artwork that makes your ad look like someone's circledor highlighted it with a marker.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales