Think Small Don't be afraid to focus on the smaller market. For every trend, there's at least one countertrend.
Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*
Claim Offer*Offer only available to new subscribers
It's actually better sometimes to focus on a smallermarket--one nobody is serving because they're all off cateringto the bigger trend. You could corner the market in the smallerarena and have more customers and higher sales than if you try tosnag a share of the bigger market. And if the trend shifts (as theyalways do), you could end up as the top brand in a fast-growingmarket.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
