Use Links on Your Site A collection of useful links can turn site visitors into customers.
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Give your Web site visitors appropriate information in the formof links. With minimum editing, you can create a weekly, biweeklyor monthly ad hoc magazine or newsletter that represents nothingmore than your compendium of the number of news items you deem tobe appropriate. Your newsletter can link to outside Web pages thatmight push the sale of your product or service with their unbiasedinformation.
Excerpted from 101 Internet Marketing Tips For YourBusiness