Teen Dies After Attempting Hershey-Owned Company's 'One Chip Challenge' at School, Product to Be Pulled From Shelves The $10 chip, from Amplify Snack Brands' Paqui, is coated with the world's hottest chile pepper.

By Amanda Breen Edited by Jessica Thomas

Key Takeaways

  • Fourteen-year-old Harris Wolobah attempted Paqui's "one chip challenge" at school and died later that day.
  • His parents say the chip is to blame for their son's death. Now, the product is being removed from shelves.
MediaNews Group/The Mercury News | Getty Images

Paqui challenged people to try its $10 chip, dusted with Carolina Reaper chiles — the hottest in the world — and refrain from eating or drinking anything else for as long as possible.

A 14-year-old boy who attempted the viral social media challenge at his high school in Worcester, Massachusetts died last week, The Washington Post reported. Now, the company says it's "actively working" with retailers to remove the product from shelves.

Related: 5 Dangers of Social Media | Entrepreneur

Harris Wolobah, a sophomore, fainted after eating the chip at school. His mother picked him up, and a few hours later, he passed out at home and was taken to the emergency room, where he died, the boy's parents told WBZ.

Wolobah's parents told the TV station that Paqui's chip was to blame for their son's death and called for the product to be banned.

The boy's autopsy is complete, but the state medical examiner likely won't determine the cause of death for weeks, Tim McGuirk, spokesperson for the state executive office of public safety and security, told The Post.

Related: 'Subway Surfing' Surge Is Being Fueled By Social Media: NYPD

Paqui is owned by Amplify Snack Brands, which was purchased by The Hershey Company for $1.6 billion in 2018, PennLive reported. In addition to pulling the product from shelves, Paqui is offering refunds to those who purchased the chip, per the company's site.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Starting a Business

Starting From Scratch

Here's what you need to know before you launch your big-time food product.