2024 Could Be the Year that Makes or Breaks a Lot of Small Businesses, According to a New Report About a third of small business owners indicated on a Slack survey that they aren't sure if their businesses will survive the year.

By Sherin Shibu

Key Takeaways

  • About one-third of small businesses surveyed said they are struggling to stay afloat this year.
  • Business owners cited the pandemic, higher inflation rates, and a more difficult job market as reasons.
  • Still, most respondents remained optimistic about the state of their business.

A recent survey from workplace messaging company Slack found that 2024 could be a pivotal year for many small businesses.

Slack surveyed 2,000 small business owners, half of whom were in the tech or retail sectors, and mapped out several trends about the state of small businesses going into 2024. More than one-third of respondents (32%) stated that they aren't sure if their businesses will make it through this year, and 38% said that they were more worried about their business this year than they were at the start of 2023.

The small business owners surveyed blamed a tough job market, rising inflation, and residual effects from the pandemic, all of which are making them more worried now than they were last year.

The pandemic reshuffled the labor force as nearly 100 million workers quit their jobs from 2021 to 2022; the professional and business services sectors consistently experienced labor shortages during that time and afterward. Factors like rising rents pushed U.S. inflation higher than expected in January.

Still, the majority of respondents (71%) remained optimistic about how their businesses will fare this year, and 26% said they were less worried now than they were last year.

Related: 55 Small Business Ideas to Start in 2024

Regardless of whether or not they felt worried or optimistic, almost 75% of small business owners stated that they are still working hard to improve their impact, prepare for emergencies, and broaden their business.

Related: 24 Money-Making Business and Side Hustle Ideas to Start in 2024

Jaime DeLanghe, vice president of product management at Slack, told Salesforce that the outcomes of the survey show that small business owners want to "maximize efficiency with limited resources."

Another recent report surveying small businesses from Intuit QuickBooks showed that the top priority of small business owners this year is increasing revenue, ahead of other goals like launching new products.
Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Starting a Business

Starting From Scratch

Here's what you need to know before you launch your big-time food product.

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.