Eventtus Co-Founder And CEO Mai Medhat On Why MENA Needs More Startup Success Stories In Entrepreneur Middle East's #EntMETalks, Mai Medhat talks about their growth, the MENA ecosystem, and what drives her forward as an entrepreneur.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

When co-founder and CEO Mai Medhat launched Eventtus in 2012, it was with the pursuit to mobilize events. Today, Eventtus functions as an all-in-one web platform and mobile app for events planning, networking and ticketing. In Entrepreneur Middle East's #EntMETalks, Medhat discusses the app's new user experience enhancements, gaining customers in other markets such as the US and Europe, the essential factors you need in entrepreneurship, and what fuels her determination to succeed.

Related: The Newsmaker: Mai Medhat, Co-founder And CEO, Eventtus

Leadership

Hard and Soft Skills Go Hand-in-Hand — These Are the Ones You Need to Sharpen This Year

The coming year promises to be one of change, which can be daunting and exciting. While it's important to stay on top of new technologies, the key will be sharpening those soft skills.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Growing a Business

How to Keep Eyes on Your Business Even When Google's Algorithm Changes, According to a Marketing Expert

If you're only optimizing for Google, you're missing where your audience is spending their time.