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Inspired Pursuits: Rosemin Manji, Founder, RR & Co. Bespoke Luxury Management Even as the nature of the region's luxury sector changed, Manji smartly set herself to be one step ahead of these trends- and made herself a force to reckon with in the business of fashion.

By Aby Sam Thomas

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Source: Rosemin Manji
Rosemin Manji, founder, RR & Co. Bespoke Luxury Management

MENA's creative entrepreneurs talk on what it's like to turn a passion project into a business venture, and share their insights for pursuing creative ambitions in the MENA region.

Having worked in the fashion industry for more than 17 years, Rosemin Manji's influence in the sector shouldn't be measured based off just her social media presence- the founder of RR & Co. Bespoke Luxury Management has worked with the likes of Tom Ford, Burberry and Gucci over the course of her career, and her efforts at building personal relationships with these brands and designers then have certainly contributed to her success today. And even as the nature of the region's luxury sector changed, Manji smartly set herself to be one step ahead of these trends- and made herself a force to reckon with in the business of fashion.

Q: As someone who's been repeatedly lauded as a prolific digital media influencer in the region, how do you go about maintaining your presence?

"There is no doubt that social media is impactful. I think where brands make an error is choosing "influencers' by numbers and not by quality. It's better to be associated with a celebrity/influencer that naturally fits the brand's aesthetics and values, than someone for the numbers only. Honestly, readers and followers are intelligent to know what's real and what's just a paid post. I also believe that the influencer has to personify the brand on and offline. That's a true brand ambassador. I get a lot of offers to endorse brands and products, but I say no more often than yes because like everything in the world, it has its ups and downs, and right now, there is a surge in social media, but I strongly believe by maintaining integrity is what will stay true and last. I think about the long term."

Related: Inspired Pursuits: Designer Hussein Bazaza

Aby Sam Thomas

Entrepreneur Staff

Former Editor in Chief of Entrepreneur Middle East

Aby Sam Thomas is the former Editor in Chief of Entrepreneur Middle East. Having started working on the brand in November 2014, Aby was responsible for leading the publication on its editorial front until September 2024.

In his nearly-decade-long tenure at Entrepreneur Middle East, Aby played a key role in its growth and development across the MENA region, with him developing and executing events, programs, and other initiatives under the brand's banner, while also personally representing it through his appearances in conferences, media, etc.

Aby has been working in journalism since 2011, prior to which he was an analyst programmer with Accenture, where he worked with J. P. Morgan Chase's investment banking arm at offices in Mumbai, London, and New York. He holds a Master's Degree in Journalism from the Columbia University Graduate School of Journalism in New York.  

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