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Taking the Plunge: 9 Ways to (Successfully) Navigate a Shift from the Corporate World to Entrepreneurship "When I realized that my ambition no longer aligned with my passion, I made the leap into a career that brought me personal fulfilment and allowed me to help others."

By Vaneezeh Hassan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

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Change is inevitable in every professional's journey, but how you navigate it can define your success as an entrepreneur. I took a leap from corporate finance to wellness, and it was not just a career switch; it was a journey of rediscovery, learning, and aligning passion with purpose. My entrepreneurial journey began in a garage in 2023, since then, my Dubai-based venture, Vaneezeh's Pilates, has grown into a successful Pilates studio. Here are the tools and strategies I used to navigate the changes along the way:

1. Self-Assessment for Alignment: Identify if your current career aligns with your passions.

My corporate career was marked by success, but something was missing. Despite external achievements, I realized I was not passionate about my work. I decided to pivot when I recognized this disconnect between my professional life and personal fulfillment.

Take time to reflect on whether your current career aligns with your passions and values. Ask yourself: Does this work make me feel fulfilled? Does it align with what I truly care about? If not, explore what changes—big or small—you could make to bring your career closer to your passions.

2. Leveraging Past Experience: Apply the lessons from your current or past roles to entrepreneurship

While I left the corporate world, I carried invaluable lessons with me. The importance of team dynamics, time management, and clear communication shaped how I run Vaneezeh's Pilates today. Working in a large company gave me a foundation that I adapted to my new, agile business environment.

Make a list of skills you have honed in your past roles—leadership, project management, communication—and brainstorm how these can help you in your entrepreneurial journey. Skills you developed in one context can often be applied in creative ways to a new business.

3. Market Testing Before Scaling: Test your business model before making significant investments

Before opening my studio, I used my garage as a testing ground. This allowed me to understand my clients' preferences and refine my offerings. I used this time to define my ideal client profile and perfect my service before making the larger investment in a full studio.

Before scaling your business, run a test or pilot version of your offering. Whether it is a limited product launch or a small, local service, gather feedback and data to ensure there is demand. This will help you make smarter decisions when investing in the next stage of growth.

4. Delegation and Prioritization Framework: Know when and what to delegate as your business grows

In the beginning, I did everything myself—teaching, managing, marketing, and even accounting. But as my business grew, I recognized the need to delegate operational tasks so I could focus on bigger, strategic goals, such as collaborations and expanding our offerings.

Create a list of tasks you do daily and categorize them into two groups: tasks only you can do and tasks that could be outsourced. Focus your energy on high-value activities that require your expertise, and delegate operational tasks like scheduling, marketing, or administrative work.

Related: The Myth of Overnight Success: The Untold Struggles Behind Winning at Cannes and Dubai Lynx

5. Agility Through Action: Avoid waiting for perfection and start learning as you go

When our Pilates machines were delayed, I chose to start anyway with three rented machines. This allowed me to gather client feedback and start generating revenue, avoiding an empty studio and unused rent. The early phase was about learning and adjusting based on real-time insights.

Do not wait for everything to be perfect before you launch. Start small and adjust as you go. Whether it is a soft launch or a pilot version, you will gain valuable feedback and insights that will help you refine your product or service more effectively than waiting for ideal conditions.

6. Research and Comparison Approach: Manage unfamiliar challenges by doing thorough research

In the early studio days, I encountered new challenges like setting up a booking system, managing renovations, and dealing with legalities. I realized the importance of research and comparing quotes from multiple providers to avoid overpaying or settling for subpar services.

When faced with unfamiliar tasks, I created a process for research: (1) Identify the tasks you need help with, (2) Research pricing and best practices, (3) Interview multiple service providers, and (4) Choose a provider that balances quality and cost. Do not just choose the cheapest option—it may cost more in the long run.

7. Employee Strengths Matrix: Build a strong team by leveraging individual strengths

As my business grew, I saw the importance of recognizing and nurturing my team's strengths. One of my instructors excelled in content creation, so I compensated her to create social media reels, which helped both her career development and the business.

Create an Employee Strengths Matrix to track your team's unique talents. Identify how you can tap into those strengths in ways that also contribute to the business. This could be through offering additional responsibilities or incentives for employees to expand on their natural abilities.

8. Brand Consistency Checklist: Stay true to your brand, even in a trend-driven industry

In the wellness industry, many businesses rely on social media trends and influencer marketing. But I stayed true to my brand by focusing on my core values and ideal clients. Rather than chase visibility through trendy campaigns, I built authentic, long-term relationships with my clients.

When deciding whether to follow a trend, ask: Does this align with my brand's values? Will it resonate with my core audience? Use a simple checklist to ensure your decisions remain consistent with your identity. Staying authentic will attract clients who appreciate your brand's uniqueness.

9. Intuition and Gut Check Exercise: Trust your instincts when making pivotal decisions.

Trusting my gut was a key part of my transition from corporate finance to entrepreneurship. When I felt that my corporate ambition no longer aligned with my personal goals, I knew it was time to make a change. This same intuition has guided me through various decisions in my business journey.

When faced with a big decision, take time to sit with it and reflect on how it feels. Ask yourself: Does this decision feel right? What is my instinct telling me? Your intuition can often guide you when logic alone does not provide the answer.

My journey from corporate finance to entrepreneurship has shown me the power of trusting my instincts. When I realized that my ambition no longer aligned with my passion, I made the leap into a career that brought me personal fulfillment and allowed me to help others.

For anyone considering a career change or starting their own business, my advice is simple: trust your intuition, reinvest in your vision, and stay true to your values. These steps have been critical to my success and will guide you toward long-term fulfillment and growth.

Related: Fail Forward: How Young Entrepreneurs can Turn Failures into Learning Opportunities
Vaneezeh Hassan

Founder, V's Pilates

Vaneezeh Hassan is the founder of Vaneezeh's Pilates (better known as V's Pilates), a Dubai-based Pilates studio, that has quickly become a destination for women seeking a holistic mind-body transformation. Known for her innovative approach and her dedication to creating an inclusive, empowering environment, Hassan has built a business that resonates with women looking to rediscover their inner strength.

In 2023, Hassan turned her passion for pilates into a full-fledged business, launching V's Pilates after starting small in her own garage. Her focus on personalized, boutique-style classes quickly attracted a loyal following, especially among Emirati women, leading her to expand into a professional studio in Nad Al Sheba. Within a year, V's Pilates grew into a valued wellness community known for its supportive atmosphere and specialized Pilates programs.

Hassan’s entrepreneurial spirit extends beyond the studio. She has also launched a successful athleisure line and regularly collaborates with other local businesses, always looking for ways to enrich the client experience. Her journey as a young businesswoman has been marked by rapid growth, innovation, and a deep commitment to her community, making her a rising star in the UAE’s wellness industry.


 
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