Mastercard Partners With Nairobi-Headquartered Telecom Safaricom To Foster Financial Inclusion In Kenya This collaboration is set to benefit over 636,000 merchants using M-PESA, Safaricom's mobile money service.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Mastercard

Global technology payments giant Mastercard and Nairobi-headquartered telecommunication company Safaricom have signed a partnership to accelerate the adoption of payment acceptance and cross-border remittance services in Kenya. This collaboration is set to benefit over 636,000 merchants using M-PESA, Safaricom's mobile money service.

Leveraging M-PESA's extensive merchant network and Mastercard's global payment infrastructure, this partnership will make more seamless, secure, and scalable payment solutions available to merchants, enabling them to serve customers across global markets. The partnership will also boost remittance services, streamlining cross-border transactions efficiently.

By embedding Mastercard's omnichannel acceptance solutions across M-PESA's merchant space, the partnership is scaling digital payments across Kenya. Furthermore, by integrating Mastercard's infrastructure, Safaricom will enhance cross-border money transfers, providing faster, more reliable transfers, while advancing its ability to support merchants in accepting digital payments.

"We are proud to partner with Safaricom to build an inclusive digital economy that works for everyone, everywhere. We will enable the merchants to grow and contribute to the Kenyan economy," said Amnah Ajmal, Executive Vice President, EEMEA, Mastercard.

Related: For The Greater Good: Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East, and Africa, Mastercard

Science & Technology

Google Hires Longtime Car Exec to Head Up Its Driverless Car Division

John Krafcik has previously worked at Ford, Hyundai and online car sales company TrueCar.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Mark Cuban Floats the Idea of Launching His Own Meme Coin Like $TRUMP — But With a Twist

In a provocative post on X, the "Shark Tank" star and billionaire teased the idea of using the proceeds from a meme coin to "make a dent in the US debt."

Side Hustle

8 New Ideas for Making Money on the Side

There is no better use for spare time than turning it into spare money.

Career

Don't Expect to Get a New Job in 2025 If You Lack These 2 Skill Sets, New Report Reveals

It takes more than a polished resume to stand out from the competition.