What Makes Asia a Hotbed for Startups and Investments? Most of the world's innovation will come out of this region by 2050, believes Jeff Katz of HARDWARE.co

By Pooja Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Over the years, Asia has become a key attraction for private equity, venture capitalists and companies looking for growth and innovation. The growing middle class, high penetration of smartphones, a relatively young population and good disposable income are some of the major factors for the growing worldwide interest.

Berlin-based Jeff Katz, a serial entrepreneur who has built teams at startups such as KIWI.KI, which offers safe, keyless entry system for buildings, and big corporates like Telefónica, says people are flocking to Asia for "market access and market potential". "Most of the world's innovation will come out of this region by 2050," says Katz, who founded HARDWARE.co accelerator in 2013 for entrepreneurs, industry professionals and makers focused on hardware products.

During his recent visit to India as part of Startup AsiaBerlin, an initiative of the German government and led by Berlin-based non-governmental organization enpact e.V. that builds networks with startup founders from geographically diverse ecosystems, Katz spoke to us about what makes Asia so special for Germany.

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific

 

A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.

Growing a Business

How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies

Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.