Shekhar Mhaskar
Bio
Shekhar Mhaskar is the Vice President at Isobar and heads Creative and technology business verticals at Isobar. He is a computer engineer and following his heart, he has been part of the digital advertising industry for more than 2 decades with a varied experience in heading Digital SBUs at renowned agencies like Ogilvy One, Cheil Worldwide, and Maxus. He also earned the credit of being a successful entrepreneur before taking up the mandate at Isobar.
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Technology
Marketing to Millennials with AI Technology
AI can even be taken to physical stores to offer consumers more immersive engagement with real-life products
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