Get All Access for $5/mo

This Startup is Breathing Life into Storytelling of Brands Even the most boring and technical startups could now have a emotionally connecting presentation and pitch for customers and funders alike

By Rustam Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pexels

The startup boom is evident not just globally but in the Indian digital landscape as well. Given the sheer number of new startups and entrepreneurs attempting to enter the industry every day, it's natural that not everyone can start with a silver spoon. A lot of startups are founded by engineers with strong technical skills in their particular field, and little artistic or creative selling skills, which makes the process of their acceptance and popularity difficult. Even the greatest business ideas fizzle down before becoming popular if they are unable to present a brilliant marketing pitch to investors and eventually to their customers.

Here's where design intermediaries come in play, like BICAD Media which follows a unique story-telling approach to startups and brands. Their creative utilities include digital pitch decks crafted on cloud presentation software Prezi.

Pitch
The creative design agency infuses the power of design based thinking and storytelling into startups and brands. The arsenal includes beautiful pitch decks crafted on Prezi, delightful UI for apps and websites, compelling content marketing designs, and branding projects.

Their pitch decks have created a remarkable impression for our clients amongst notable investors in stages like SXSW, Venture Atlanta, and 36|86 Nashville, winning several accolades and eventually closing seed/Series A rounds.

Services offered

Design services are offered in all forms of digital space but their niche has been mainly "Pitch Decks' and "Mobile Apps'. Even the most complex startup pitches are claimed to be tackled with sheer clarity. Everybody hates cluttered, bullet-pointed slides and everyone loves the art of storytelling that flows seamlessly and creating an emotional connection with the investors/customers, which is what they aim to achieve.

Additionally, they provide excellent pitch practice and Prezi training sessions to their clients to ensure they nail their presentations.

Feather in their caps

  • Assisted PartPic to win 1st Prize in the prestigious SXSW this year with their creative pitch deck
  • Winning the World #1 Prezi pitch deck award in Budapest beating 360+ entries
  • Quoted by client to be the "Pixar of Pitch Decks"

Personalized services for each startup

Going an extra mile for their clients to ensure they are also helping them craft a engrossing story apart from the visual aspect is their USP. They first collaborate with their clients to learn about their vision and then proceed with the structure and style accordingly. The aim is to turn the most complex, hardware related, non-sexy and hard-to-crack clients and give their decks a human communicative touch. An emotional connection with the investors and customers alike ensures brilliant sales and responses.

Rustam Singh

Sub-Editor- Entrepreneur.com

Tech reporter.

Contact me if you have a truly unique technology related startup looking for a review and coverage, especially a crowd-funded project looking to launch and coverage.

News and Trends

Tech Burner's Anarc Smartwatch Achieves INR 3 Cr Sales with USD 1 Mn Investment

Anarc features a patented octagonal design by Thought Over Design and Seymourpowell, with a medical-grade stainless steel body. It includes advanced technology like a Hisilicon chipset, AMOLED display, and seven-day battery life.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Marketing

4 Neuromarketing Hacks to Reach More People and Maximize Results

You don't need to be a neuroscientist or have a big budget to start upping your conversions immediately.

News and Trends

Fintech Start-Up CredFlow Secures $3.7M Pre-Series B Funding

CredFlow said that the funding proceeds will go towards "optimizing and scaling the startup's financial services and lending verticals, as well as towards improving its tech and innovation capabilities."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Vineet Gautam To Step Down As Leader of BESTSELLER India

Gautam joined BESTSELLER India in January 2010, and has been vital in introducing brands such as Jack & Jones, Vero Moda, ONLY, and Selected Homme in India, the company said in a statement.