Plix Raises $5 Million In Series A The funding will be used to launch new products and enter new markets

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Plix

Plix, a clean plant-based nutrition brand for daily wellness and strength, has raised $5 million in Series A funding from Guild Capital and RPSG Capital Ventures.

The funds will be used for launching several first-of-its-kind products in the nutraceuticals segment tackling key health concerns. The company is also looking to hire new senior leadership, reinforce its R&D team and enter new markets.

The wellness market is estimated at $1.5 trillion globally and $10 billion in India. Awareness about health and wellness is a megatrend that has emerged in the wake of the pandemic. Nutraceuticals as a sub-segment is a big driver of this growth, expected to reach $18 billion by 2025, said a statement.

"Plix is working towards eliminating the presence of junk goods, carbonated drinks and unhealthy foods from dinner tables in India and replacing them with clean, plant-based nutritional foods. We want to innovate, evolve and create an ecosystem of shared values on a more conscious level with health as a priority," said Rishubh Satiya, co-founder of Plix.

"Plix has effectively carved out a unique brand that is accessible, approachable and fun. We are excited to partner with a team that is young, dynamic and very data-driven in their decision-making. In addition to their phenomenal growth, we were very impressed by the amount of customer love that the brand is receiving which is evident by industry-leading net promoter score. We are excited to bring our experience in scaling D2C platforms globally and enable Plix to grow exponentially," said Apoorv Gautam, chief operating officer and head of India investments of Guild Capital.

Founded in March 2019, Plix has been able to build a successful brand with the unique positioning of having products that are delicious, effective and 100 per cent plant-based. The company has products across categories such as weight loss, hair and skin nutrition, daily wellness, women's health and workout supplements. Plix aims to reach a scale of INR 500 crore by 2024.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Semiconductor Firms Race to Secure Supply Chains Amid Growing AI Chip Demand

Currently only two in five semiconductor firms are confident in their supply chain's robustness. To mitigate risks, companies are shifting towards domestic and regional sourcing

News and Trends

Mankind Pharma, Gauri Khan, and Others Lead Innov8's INR 110 Cr Funding Round

The funding issue was oversubscribed by 2.7 times and facilitated by InCred, with the company being valued at INR 1,000 crore (around USD 120 million).

Business News

OpenAI Says AI Industry Disruptor DeepSeek May Have Copied Its Work as Rivals Race to Catch Up

Competitor Alibaba, meanwhile, says it has developed a model that's even smarter than DeepSeek.

News and Trends

Edtech Leader Leap Finance Raises USD 65 Mn in Series E Round Led by Apis Partners

The fresh capital will enable Leap to scale its operations, launch new products, and further enhance its AI-driven solutions for study-abroad aspirants.