The Agritech Governor Founded in 2010, the venture capital firm is working towards funding entrepreneurs who are building the future of agriculture and food systems in India.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Mark Kahn, managing partner, Omnivore

After a stint with Syngenta and Godrej Agrovet, Mark Kahn teamed up with Jinesh Shah to start Omnivore in 2010. The venture capital firm is working towards funding entrepreneurs who are building the future of agriculture and food systems in India. So, amid the global economic doldrums, will the coming days be any easier for startups seeking investment? "While we can feel the effects of the global economic slowdown in India, the impact on the agritech sector is more limited than in other sectors," shares Mark Kahn, managing partner, Omnivore.

His four key criteria for selecting a prospective startup are team, technology, total addressable, and traction. Kahn also adds that late- stage funding will be tough, while early-stage funding, especially seed rounds, will remain unaffected. In comparison to the 2021 trend, startup valuations have adjusted to a realistic level. So, has Omnivore's approach to funding changed now? "No. We still look to back startups that are aligned with our theory of change and fulfill the 4 Ts."

On measures recommended to portfolio companies during times of burn and runaway, Kahn says that reducing marketing expenses, strengthening customer retention, and building frugal customer acquisition strategies are vital. For FY23-24, climate action will be a major focus area, and they'll be actively catalyzing the agrifood life sciences space in the country. AFLS is eyed by the firm as their strongest line of defence against climate change. Simply put, Kahn and Omnivore are obsessed with agritech and for all the right reasons.

FACTSHEET:

No. of startups invested in: Since inception: 40+ In FY 22-23: 4 new startups

No. of exits: In FY 22-23: 2

Focus sectors: Farmer Platforms and Fintech, Precision Agriculture, Agri B2B Marketplaces, Farm to Consumer (F2C) Brands, Agrifood Life Sciences, and Post-Harvest Technologies

Fund Size: Fund 2: USD 97 Mn, Fund 1 : USD 30 Mn

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Technology

Why 2025 Will Be a Breakthrough Year for MSMEs in India's Digital Revolution

With the convergence of AI, cloud ecosystems, enhanced connectivity, and ethical data practices, 2025 represents a pivotal year for MSMEs in the digital sector. To remain competitive, MSMEs must embrace these technologies while fostering innovation and strategically aligning their operations with emerging trends.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Hard and Soft Skills Go Hand-in-Hand — These Are the Ones You Need to Sharpen This Year

The coming year promises to be one of change, which can be daunting and exciting. While it's important to stay on top of new technologies, the key will be sharpening those soft skills.

Growing a Business

How to Build a Solid Go-to-Market Strategy for 2025

Here's your playbook for creating a GTM strategy that works in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business News

What the FTC's 'Click-to-Cancel' Rule Means for Merchants

Subscriptions are easy to start but often difficult to cancel, leading frustrated consumers to seek chargebacks due to confusing cancellation policies. The FTC's new "click-to-cancel" rule mandates that cancellation must be as straightforward as sign-up, potentially reducing chargebacks and improving customer satisfaction.