Ending Soon! Save 33% on All Access

Katrina Kaif Teams Up With Sequoia-Backed Health And Wellness Platform Hyugalife Hyugalife is the brainchild of ex-Nykaa CFO Sachin Parikh, and co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon).

By Kabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Katrina Kaif with Anvi Shah

Hyugalife is the brainchild of ex-Nykaa CFO Sachin Parikh, and co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon). The parent company, Pratech Brands, have raised $3 million led by Sequoia India's Surge.

Offering a diverse range of health and wellness products such as health supplements, health foods, hair, skin and nails, weight management, sports nutrition, and women's health, among others, the platform includes over 6000 items sourced directly from leading brands like Gynoveda, MuscleBlaze, Optimum Nutrition, Oziva, , Plix, Power Gummies. With an aim to inspire every Indian to be at their healthy best, Hyugalife entered into a partnership with actor, entrepreneur and fitness icon Katrina Kaif to help them reach their goal.

Katrina's investment in Hyugalife is a major validation of the platform's mission and provides a valuable opportunity for the company to reach an even wider audience. Anvi Shah, CEO of Hyugalife commented, "Hyugalife's vision is to improve our country health standards by offering authentic health and wellness products at the audience's convenience by creating a one stop market place. We are thrilled to have Katrina Kaif as an investor and partner in Hyuga Life, so we together can help achieve our mission."

Speaking about the partnership, Katrina said, "I am firm believer that fitness isn't simply about working out or just having a nutritious diet, it's a way of life. With an aim at promoting and maintaining a healthy lifestyle, Hyugalife is offering high-quality, authentic products at our fingertips. I look forward to working with the team to help bring their vision of a healthier and happier India to life."

Kabir Singh Bhandari

Former Senior Assistant Editor

News and Trends

CoverSure and CirclePe Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Culture

How To Keep an Entrepreneurial Spirit Alive in Your Small Business

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.