Cyber Monday Sale! 50% Off All Access

4 New Announcements Google Made In A Week In the past week, tech giant Google has not only been the platform to check e-news but has been rolling out announcements of its own. Although the platform is known to be forever evolving with the times, the pace and diversity of the work has caught our attention. Here are four unique announcements from Google.

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pawel Czerwinski

In the past week, tech giant Google has not only been the platform to check e-news but has been rolling out announcements of its own. Although the platform is known to be forever evolving with the times, the pace and diversity of the work has caught our attention. Here are four unique announcements from Google.

1. New AI

Google has announced new AI-powered features for more effective implementation of the project. "We're excited to share that early numbers indicate a potential for up to 30% reduction in stops and up to 10% reduction in emissions at intersections," said Yossi Matias, vice president, engineering and research, Google. According to Matias, Green Light is now live in 70 intersections in 12 cities from Haifa to Rio de Janeiro to Bangalore. The company uses AI and Google Maps driving trends to model traffic patterns and make recommendations for optimising the existing traffic light plans. According to Google, it takes less than five minutes for city engineers to implement it.

2. Bard For Smartphones

The tech giant said that this feature will combine "Bard's generative and reasoning capabilities with Assistant's personalized help." Google Assistant with Bard was introduced with the Pixel 8 and 8 Pro. Now, the feature is expected to extend to more smartphones. The next phase, which will arrive in the coming months will also be an "opt-in experience." Rumours suggest that this may roll out as a part of Google Labs like the Search Generative Experience (SGE). The report suggests that Pixel 8 series smartphones might be the first devices to get the feature. Then, Assistant with Bard is likely to arrive in the Galaxy S24 lineup in 2024. After that, the feature is expected to come to older Tensor-based Pixels and the Samsung Galaxy S23 series before it becomes more widely available.

3. Flood Hub

Google recently introduced various AI-powered sustainability feature for its users. One such feature is Flood Hub, which the tech giant has rolled out for users in the US.In 2018, Google initiated the provision of real-time flooding updates utilising AI and geospatial analysis. Presently, Google is extending its Flood Hub riverine flood predictions to cover the United States and Canada. "Floods are the most common natural disaster, causing thousands of fatalities and disrupting the lives of millions every year. Our real-time flood forecasts and visualizations are available on the Flood Hub platform and, in many cases, also on Search and Maps," said Google. Google also mentioned that this feature covers more than 800 locations by rivers where more than 12 million people live.

4. Google Search

Google is taking a different approach in offering AI-generated search results, powered by its Bard. The search engine giant has now started testing a new layout that's less intrusive, which is currently available to select users. According to a tweet by Glenn Gabe, the 'SGE Lite' (Search Generative Experience) will not trigger a large block by default and will show more buttons for users who like to access additional information. Google recently started offering a generative AI capability called SGE, similar to the GPT-4 powered new Bing as part of an early access experiment. When enabled, Google will offer specific responses to user queries. However, this would take up a large block of the browser by default, affecting publishers.

Kavya Pillai

Former Correspondent

Business News

Elon Musk Still Isn't Getting His Historically High Pay as CEO of Tesla — Here's Why

A second shareholder vote wasn't enough to convince Delaware judge Kathaleen McCormick.

Business News

'Something Previously Impossible': New AI Makes 3D Worlds Out of a Single Image

The new technology allows viewers to explore two-dimensional images in 3D.

Legal

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Growing a Business

Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs

Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.

Real Estate

Why Real Estate Should Be a Key Part of Your Wealth-Building Strategy in 2025 and Beyond

Real estate remains a strong choice for building wealth in 2025 and beyond, from its ability to generate passive income to offering long-term appreciation and acting as a hedge against inflation.

Leadership

Leadership vs. Management: How to Understand the Difference and 6 Ways to Bridge the Gap

Here are the key differences between leadership and management, highlighting their complementary roles and providing six strategies to develop managers into future leaders.