Roblox To Debut On PlayStation With New World Building AI Tools Gaming company Roblox plans to launch its immersive digital worlds platform on Sony's PlayStation devices in October, giving it access to the hundreds of millions of people who use the world's most popular gaming consoles.

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Oberon Copeland

Gaming company Roblox plans to launch its immersive digital worlds platform on Sony's PlayStation devices in October, giving it access to the hundreds of millions of people who use the world's most popular gaming consoles. Roblox will also make its app fully available on Meta's Quest mixed reality devices this month after rolling out a test version in July. That version was downloaded more than a million times within five days, the company said in a blog post.

The expansion is part of a plan to make Roblox available "anywhere users are trying to use it," including mobile, desktop and augmented and virtual reality (AR/VR) devices, Roblox Chief Product Officer Manuel Bronstein told Reuters ahead of the company's annual developer conference this week. Roblox, with 66 million daily users, most of them teenagers, is one of the most popular gaming services for children and watched closely by tech giants like Meta as they try to entice the next generation of users.

Meta's similar "metaverse" service Horizon, where users appearing as avatars can gather in virtual spaces, has struggled to gain similar momentum. It had fewer than 200,000 monthly users as of last year, according to a Wall Street Journal report. Horizon is currently available only in VR, although Meta said in February that it was aiming to release web and mobile versions soon, without identifying a date.

At its conference, Roblox announced plans to roll out an AI-powered world-building chatbot by the end of the year. Developers will be able to use the chatbot - which closely resembles a tool previewed by Meta CEO Mark Zuckerberg last year - to generate virtual objects and scenes on command, without coding, according to a demo shown to Reuters. Meta's technology, which it has not yet released, used voice commands rather than written chats.

Another new Roblox tool due later this year would make it possible for mobile or desktop users to conduct voice calls with Roblox friends appearing as avatars. The technology, called Connect, uses the device's camera to capture a participant's facial expressions and body movements and then displays that via the person's avatar.

Kavya Pillai

Former Correspondent

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Going to Be an Intense Year': Meta Is Laying Off More Than 3,000 as CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said he's raising the bar on performance management to "move out low performers faster."

Leadership

Don't Stand in the Way of AI — How Artificial Intelligence Can Turn Us Into Better Leaders and Entrepreneurs

To take full advantage of AI, leaders need to use it themselves rather than stand in the way.

Branding

How Introverts Can Lean Into Their Strengths and Unleash Their Personal Branding Superpower

Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.

Living

The Science Behind Why Pets Can Promote Better Health and Well-Being in the Workplace

As a devoted animal lover and owner of two Jack Russell terriers, a French bulldog and a white Alsatian, I firmly believe in the countless benefits pets bring to our lives.