How E-Commerce Has Opened a Pool of Opportunities for Women Entrepreneur The flexibility of E-Commerce and technology lets women conduct their business entirely on the internet

By Ishween Anand

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

Are women capable of working? Are women powerful than men? Can women run a business?

Women always come across these questions. Women entrepreneurs are engaged in the business due to push and pull factors which encourages them to have an independent occupation and stand on their own feet. Every women entrepreneur achieved their successful position after overcoming all the hurdles and challenges in their life. A large number of women sellers today are opting for e-tail sites to sell across a diverse range of sectors such as healthcare, home furnishing, jewellery, handicrafts and fashion apparel, among others. Minimum investments, ease of working from remote areas, global reach and the empowerment that comes in from financial independence are the primary reasons for the emergence of an online marketplace as the favourable platform for women entrepreneurs.

Role of E-commerce

E-commerce is growing at a very fast rate in India and relying on new technologies and increasing social media penetration, it has increased opportunities for women entrepreneurship in India. E-commerce is one such industry that is making the world come closer by helping buyer meet the sellers and vice versa. The flexibility of it and technology lets women entrepreneurs conduct their business entirely on the internet. It has opened new vistas of opportunity for women entrepreneurs by helping them grow phenomenally by touching the boundaries if international markets. E-commerce revolution has brought a great sense of financial independence along with creative satisfaction for women. The benefits of E-commerce for women are flexibility, working from home-no safety & family restriction issues can partially work during maternity time also.

The constant growth of e-commerce globally has seen leading women players venture into the Indian market to stimulate growth and encourage the development of e-commerce platforms. The high penetration of internet and use of social media is also playing an influential role in driving their business by reducing barriers to work across boundaries and creating flexibility around their schedule by introducing virtual workplace and digital lifestyle. Thus the culture of niche business is giving serious growth to e-commerce.

Ishween Anand

CEO & founder of Nyassa

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.

Marketing

7 Local SEO Strategies I've Used to Help Businesses Boost Their Revenue 10x — Especially Blue-Collar Companies

Discover actionable local SEO strategies for service-based businesses like pest control or auto glass repair. Boost visibility, reviews and leads with these tips.

Business News

'When You Lock Up Products You Lock Out Customers': CVS Is Testing an App That Lets Shoppers Unlock Store Cases Themselves.

CVS is testing new functionality on their CVS Health app that allows users to unlock those annoying plexiglass cabinets.

News and Trends

How GST Budget Reforms Could Shape the Future of India's MSME

The GST reform holds immense potential to bolster India's MSME sector, but its current framework requires critical refinements to address its challenges. The upcoming budget is expected to make major reforms for MSMEs as the backbone of the country.

Employee Experience & Recruiting

If You Want to Hire Good Entry-Level Talent, Offer These 3 Game-Changing Opportunities

Finding and hiring good entry-level talent can be a daunting enterprise for small businesses. What can they do to stand out in a time of talent scarcity?