Entrepreneur magazine
September 2017

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September 2017

Entrepreneur | September 2017
September 2017
Entrepreneur Magazine
Branding

How Glossier Hacked Social Media to Build A Cult-Like Following

Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.

Franchise

Why a Thriving Business Decided to Expand -- by Buying Into Two Franchises

The family behind a landscape company decided to go wider, not deeper, by investing in two different franchise systems.

Franchise

Krispy Kreme Fell Apart, Then Came Back Strong. Here's How.

At one point, ice cream and soap was sold at the Krispy Kreme locations.

Science & Technology

The iPhone of Drones Is Being Built by This Teenager

With the millions he's raised, his flagship product might become one of the most game-changing drones in the air.

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Starting a Business

Hitting a Nostalgic Home Run With Vintage Baseball Uniforms

A musician quit his job to focus on bringing back old-school baseball uniforms.

Living

Sweet Dreams: Inside Casper's Cozy Office, Complete With Nap Pods

With its open office plan, rooftop space and mattresses everywhere, Casper's office is all about comfort.

Growing a Business

How One Entrepreneur Discovered the Cure for His Burnout

After losing his entrepreneur mojo, a founder decided to get away from everything.

Growing a Business

How This Recruiting Company Is Putting the 'Human' Back Into Human Resources

Companies have a hard time recruiting and retaining the elusive millennial employee. The Muse CEO Kathryn Minshew has a solution: Tell them everything.

Thought Leaders

Why Young Entrepreneurs Are Better Positioned to Succeed

With less obligations and responsibilities, young entrepreneurs can put more focus and time into their startup.

Growing a Business

Damage Control: 6 Ways to Respond to Negative Reviews

Entrepreneurs share what they do when customers tell the world they messed up.

Thought Leaders

This 25-Year-Old Entrepreneur Is Trying to Do the Impossible: Make Sense of the Government

Tim Hwang, armed with nothing but big data and some millennial elbow grease, is out to make government -- and our entire economy -- more efficient.

Culture

No More Ping-Pong Tables! This Designer Is Changing How Startup Offices Look And Feel.

New York-based interior designer Dani Arps is giving startup offices a chic, adult makeover. And there are no Ping-Pong tables in sight.

Branding

HelloFresh Thought People Wanted Beautiful Food. They Didn't.

After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.

Money & Finance

Why Is This VC Firm Doubling Down on Women Entrepreneurs? Because It's Good for Business.

The AOL-backed BBG Ventures invests in female-led companies and has bankrolled some of today's buzziest brands.

Branding

How This Company Thrived by Ditching Most of Its Customers

By trying to create a luxe water bottle for the masses, Grayl built a product no audience wanted.

Thought Leaders

How Two Friends Disrupted the Cashmere Industry, by Doing What Nobody Else Would

The founders behind Naadam took out the middleman in the cashmere world, creating a win-win for the company and the herders.

Franchise

How the CEO of Smoothie King Went From Small-Business Owner to Wearing the Crown

Under his leadership, Smoothie King plans to open an additional 125 locations and bring its global storefront tally to 950 in 2017.

Growing a Business

Want to Change Your Business Model? Answer These 3 Questions.

Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.

Thought Leaders

An Experimental, Tuition-Free Program Is Teaching Business Lessons Using Hip Hop

Budding entrepreneurs are using lessons from music-industry moguls to learn how to run their own businesses.

Productivity

Finding Your 'Stress Sweet Spot' to Perform at Your Best

A new book explores the amount of stress needed for you to function at your highest level.

Franchise

The Most Powerful Brands in Franchising

Here are the strongest brands in franchising for 2017, ranked.

Growing a Business

Want the Upper Hand? Ask the Dumb Questions.

Take it from a journalist: You can learn a lot when you shelve your ego.

Productivity

Ken Burns Talks About Leadership, Productivity and Achieving Immortality Through Storytelling

With his latest opus due out this month and a half-dozen more films on the way, the director and historian Ken Burns has learned a lot about how to manage big teams through even bigger projects.

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