Start a Row House Franchise in 2024

2024 Franchise 500 Rank: N/R Ranked #476 last year

Initial investment: $361K - $587K

Units as of 2024: 54 40% over 3 years

Row your way to one of the leading fitness franchises in the U.S.! Row House is a chain of high-end, indoor rowing studios that opened its doors in 2014 and began franchising in 2017.

The exercise regimen comprises high-energy, low-impact exercises that are team-driven. Row House fitness programs are designed for any fitness level. Row House has over 90 locations across the country, with more still in the works.

Why You May Want to Start a Row House Franchise

The fitness franchise industry is dynamic and popular. Row House strives to remain an industry leader. Indoor rowing as a form of exercise is growing in popularity, but it's not fully exhausted yet in the wellness market.

Since they have a unique service, Row House offers its franchisees extensive support as they set up their new businesses. They strive to fully support lease negotiation as well as the recruitment process for staff at individual locations. The franchise might also offer sales and marketing support as well as financial assistance for your business.

Row House is a turnkey business, potentially making the franchise fairly easy to scale up. Your effort will likely determine the fruits of your labor. Additionally, you'll be able to leverage costs and vendor relationships to launch your studio.

To be part of the Row House team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

What Might Make a Row House Franchise a Good Choice?

Opening a Row House franchise comes with its own set of advantages, one being the help that the franchise offers franchisees as they get set up.

Row House has third-party relationships with financial institutions, which could provide you with the financing to get started. These financing parties could help you cover the cost of the franchise fee, startup cost, equipment, inventory, accounts receivable, and payroll. From lease negotiation to studio setup, franchisees aren't left alone in the process.

With its niche being indoor rowing, you also may find that a Row House franchise brings in loyal customers who love the services that you provide.

How to Open a Row House Franchise

To start with Row House, make sure it's a good fit for you. Do you have a passion for helping people feel empowered? Do you consider yourself to be healthy and positively charged? If so, Row House may be a franchise for you to consider. During the process, you'll want to speak to existing franchisees and ask questions directed to the Row House franchise team.

If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Row House franchise, and you can get started with an initial investment. Glide into a franchise that gives back to the community by focusing on improving the health and wellness of everyone who steps through their doors.

Company Overview

About Row House

Industry	Health & Wellness
Related Categories	Fitness , Sports
Founded	2014
Parent Company	Extraordinary Brands LLC
Leadership	Marley Delaney, Director of Marketing
Corporate Address	126 Garrett St. Charlottesville, VA 22902
Social	Facebook, Twitter, LinkedIn, Instagram, TikTok

Business Overview

Franchising Since	2017 (7 years)
# of employees at HQ	14
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico
# of Units	54 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Row House franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$60,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$360,855 - $586,805
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$100,000
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	7%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Row House has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	1 hour
Classroom Training	22 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	8
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes