How Beachbody Acquired 10 Million Customers and Reached $1 Billion in Sales Discover the secret to scaling your business.

By Kristen Aldridge

Opinions expressed by Entrepreneur contributors are their own.

Founder of Round Two Partners Babak Azad certainly knows his stuff when it comes to massively scaling a business.

During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.

Azad says that focusing on three areas -- customer lifetime value, brand and operational excellence -- can dramatically increase the chances of scalability and sustainability of a business.

In this episode of Project Luminary with Kristen Aldridge, learn Azad's secret to scaling.

Watch more episodes of Project Luminary on its YouTube Channel here.

Kristen Aldridge

Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is founder and CEO of Original Stories Media, a production company that specializes in capturing the origin stories behind the world’s most impactful brands. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including Entrepreneur, ESPN, ABC, CBS, Yahoo!, and SHAPE.

Passionate about all things entrepreneurship, Aldridge created the original digital series How Brands Are Born to shine a light on all the remarkable people changing the world one big, bold dream at a time. Her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Project Luminary

The Powerful Reason You Should Never Give Up

How a Life-Altering Experience Inspired a Social Enterprise Connecting the Greatest Minds of Our Time

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Franchise

The 10 Best Franchises to Open in 2018

Here's everything you need to know about the startup costs, training and investment opportunities from the top 10 companies in our Franchise 500.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business Process

The Best Times, Days and Months To Post on YouTube (2023)

When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.